2022-04-04_gmbmtl_English CV (update) (1).docx

GORDON BERRY

Laval, Quebec H7K 3M9 | (514) 919 – 4846 | gmbmtl@gmail.com

Accomplished Sales Director with over twenty years of diverse experience in the retail sector. Adept at advancing operational objectives through expertise in business development, territory and sales management, growth planning, and vendor analysis.  Dedicated to the promotion of client service excellence in support of revenue growth and stakeholder value.

HIGHLIGHTS

15 years of advanced sales experience in the Foodservice sector, with a noted ability to take new and struggling territories and increase sales and profits annually.

Well-defined leadership skills with advanced exposure to cross-functional teams and collaboration between customers and vendors; succeeding in negotiating with and positively influencing stakeholders.

Initiate and foster purposeful working relationships both internally and externally; delivering consistent financial target and performance achievement.

Highly analytical, with sound judgment, and the capacity to enact rational and timely decision-making, problem-solving, and prioritization.

Proven ability to adeptly balance competing and shifting priorities in high-energy, multi-tiered sectors, while maintaining a confident, performance-focused demeanor.

Advanced knowledge and experience in various software and platforms including all MS Office tools for sales and retail operations; quickly adapting to new technologies as needed.

ACHIEVEMENTS

Received a "thank you" for excellence in customer service through a local Letter to the Editor.

Congratulated by the company VP for consistent attainment and exceeding of sales targets.

Received a 'Businessman of the Year' award within the municipality.

Took ownership of the build and operational overview of a brand-new store on budget and time; also, took the lead in renovating three additional locations.

Led a from-scratch territory in significant sales and profitability increase over a 17-year period.

Mentored and trained several managers through the management chain into Store Director positions through hands-on education and support.

Recipient of the Stuart Daw Gold Service Award, presented to an individual who best exemplifies Stuart Daw’s fine qualities of entrepreneurial leadership, dedication, and professionalism in promotion and advancement of the coffee service industry.

CAREER OVERVIEW

Assistant manager, Golf Town Marché Central				    		 2021 – present

Directly responsible for profitability of the store, while constantly finding ways to increase sales.

In charge of employee training and employee hiring.

Sales Director for Eastern Canada, Heritage Coffee 					    2003 – 2020

Directly responsible for the conception, execution, and monitoring of annual budgets and sales targets; set and monitor key performance indicators, communicating goals with staff.

Enact business prospecting strategies and initiatives including cold calling and networking events to assist in expanding corporate reach.

Successfully converted an unexplored territory into $3.5MIL annual sales and gross profit of more than 25% through expansion analysis and sales leadership.

Develop and foster purposeful working relationships with clients, critical stakeholders, and vendors through ongoing communication and collaboration.

Store Director, Provigo – Grocery Retail Chain 					      	      1995 – 2003

Oversaw the rebuild and establishment of three new store locations along with the supervision, planning, and execution of three major store renovations.

Upheld and exceeded all store sales targets by motivating teams to achieve goals ranging from $18-30MIL annually.

Managed retail locations with square footage ranging from 25K - 45K sq. ft., overseeing the hiring, management, and development of training plans for upwards of 100 - 170 employees.

Coordinated all HR hiring, training, and staff development initiatives; adhering to corporate policy and ensuring employees were set up for success in their daily responsibilities.

Established and monitored annual budget, leading innovation in strategies to increase sales and overall bottom line targets.

Developed a strong community presence and managed all external communication, fostering opportunities for charitable engagements which served to enhance the reputation of the chain.

Directed three negotiations of union contracts, engaging with third-party liaisons to meet requests and balance corporate expectations.

Two-time recipient of the Provigo Excellence Program Award for two retail locations.

ADDITIONAL EXPERIENCE

Co-Franchise Owner, Steinbergs-Grocery Retail Chain

Led operations as the Store, Service, and Grocery Manager and Assistant Store Director, responsible for budgets and monthly results, oversaw hiring, training and firing of employees, and completed application of all corporate strategies and policies, enforcing these daily amongst staff.

EDUCATION AND PROFESSIONAL DEVELOPMENT

Senior Sales Training Course, Concordia University 						     2005

Running A Successful Business Training, Vanier College 						     1998

BAC – Social Sciences, Dawson College    						      	     1985

COMMUNITY INVOLVEMENT

Coach, High-Level Boys Soccer, 2009 – Present

Executive Board Member of Monteuil Soccer, 2004 – Present

President and Member of the St. Lawrence Optimist Club, 1995 – 2004

Fundraising Committee for Children’s Wish Foundation, 2004 – 2006

Fundraising Committee for Muscular Dystrophy, 2002 – 2003

Member of Nuns Island Business Community, 2000 – 2003

Rotary Club Member with the Montreal West Chapter, 1999 – 2003