2023-10-05_cterlesky_Client Directed Home Care - Strategy .docx

Client Directed Home Care

Weeks 1-3 Research and Set Up

** Note: Research is still ongoing

Clients who live in an AHS-funded facility don’t qualify

Independent living facilities do qualify

Dennis – to have a one-page electronic document to follow up with clients when they call about CDHC

Additional Brochures are to be handed out to all hospitals

Program funded through Blue Cross

AHS – Two to four weeks for an Assessment and a referral from a doctor or through transition services.

Target doctors as they can give a referral for home care – physician brochure

CDHC takes 1 to 15 days to begin to use the program if the client is already on AHS public care

The current cost for reimbursement is $32.95 (clients will pay more due to the complexity of care and the more affluent client). Matching the price for low-income clients. (this will be at a 44% profit margin with a $18.50 caregiver to match the provincial reimbursement.)

CDHC Follow Up

List of Client + CDHC (run separate reports for regular and CDHC clients)

Client success sets the final price

We need more SEO about CDHC on the website

Online chat bot for CDHC – active during the day to answer questions immediately

Website landing page for CDHC – then use direct paid Google ads to promote this landing page

More blogs on CDHC on the website

Brand ourselves as the experts on CDHC

Client Success (Shawntel) to offer two tiers of care – One Tier to match the price and one Tier to offer to more affluent clients

Focus on specific nationalities who could benefit from home care (Indian Communities in Calgary are large)

Target the Home Care building for CDHC as brochure drop or in-service on our company

Have a clear and strong follow-up process for clients in the CDHC pipeline

If they don’t have a case manager they call 403-943-1920 (Pres1 M-F 8am -6pm) (

Weekends 8-4:15)

Weeks 4 to 8 Trial Period

Dennis will communicate with clients that we want their business, and we will do what it takes to take on the client

Switch four current clients to CDHC

Client Success will focus on any client who needs care, and Client Success will find a way for them to get on the CDHC program

Measure results through Salesforce – Pull data on conversions, time to conversions, average length of stay, profit margin, hours of care, etc.

Adjust strategy as necessary

Set goals for conversions

Ongoing

Look to expand the marketing with feedback from the previous two months. (online, Radio, TV, Print)

Host webinars on our experience and assist clients to move through the process

Set targets and KPI

Focus on the pipeline

Drip Programs

Referral Partnerships

Build a network of like-minded businesses that work with seniors

Referral Bonus program

Sales position