2024-03-22_cterlesky_Radio Ad (003).docx

Radio Ad

Context: A question is a brilliant way to engage an audience and the brain can not help but start to process/answer it.

Calgary seniors… what’s the best thing you can do to enjoy life?

Stay in your own home! If we think this could be misconstrued replace with: Keep living in your own home!

Now that might mean you’ll need some help.

Welcome to The Key! We provide premium care - from the basics to advanced support. So you can live well in your own home.

And the Province has a benefit that will make it almost free for you!

Claim your benefit today at Thekey.ca forward slash [insert offer page here*] that’s thekey.ca forward slash offer page name*

* The go to page needs to be this page:

https://thekey.ca/calgary/cdhc

We need a simple URL for it though.

We also need to have a banner at the top of the home page to allow Albertans to click straight through to the Alberta benefit offer page.

Please do not waste time reading a phone number as the CTA - unless it’s 1800-BENEFIT or something like that. Almost no one takes down the number and calls it. The opportunity cost is time taken away from repeating the URL.

The benefit also MUST be featured prominently on this page: https://homecareassistancecalgary.ca/

Alt Opener:

Alberta seniors… we all know that living comfortably at home is the secret to happiness.

But you could use a helping hand, right?

Welcome to The Key! [continue per above].