2019-03-20_zander_2019 February Digital Marketing & Organic Report - Home Care Assistance Montreal.pdf

--- Page 1 ---
Digital Marketing & Organic Report - Home Care Assistance Montreal 
for Home Care Assistance Montreal
From
Feb 01, 2019
to
Feb 28, 2019
Created On
Mar 20, 2019
REPORT - 
PAGE 1
Summary Notes
The expansion of territories for French language and West island in January has increased the volume of impressions as expected. Conversion on these campaigns are actually down despite the
added traffic so we will keep monitoring this to see if this is a trend. 
As we  discussed in our phone meeting we have removed ad extension phone numbers on competition keywords to try to eliminate low quality calls. People would now have to click through to
your site first before getting a phone number. This has had the impact of lowering the number of conversions but hopefully eliminating only the bad ones. We need to take this under
consideration when comparing conversion numbers with previous periods
We also discussed ways to track converted leads from the web to either organic or paid search so that we can have the real picture of how the campaigns are doing - French and English. The way
to proceed has yet to be determined! 
Remarketing ads are continuing to show much better impressions since we added an expandable ad variation. 

Top Level Website STATS
300.23K
398.87K

 
33%
Ad Impressions
10.72K
11.00K

 
3%
Sessions
76.44%
75.81%

 
1%
Bounce Rate
8.73K
8.43K

 
3%
New Users
232
194

 
16%
All Goal Completions

Advertising Dollars
CA$5.45K
CA$5.02K

 
8%
Total Spend
CA$4.05K
CA$3.84K

 
5%
Google Ads Total Spend
CA$309.90
CA$273.80

 
12%
Bing Spend
CA$353.32
CA$170.68

 
52%
Facebook Spend
CA$734.82
CA$734.97

 
0%
Simplifi Spend

Google My Business Stats
N/A
5.00
-
Average Review Rating
324
276

 
15%
Clicks to Website
84
76

 
10%
Clicks to Phone Number
147
158

 
7%
Clicks to Driving Directions
555
510

 
8%
Total Clicks
14.39K
15.00K

 
4%
Total Views
3.86%
3.40%

 
12%
Clicks to Views %

--- Page 2 ---
Digital Marketing & Organic Report - Home Care Assistance Montreal 
for Home Care Assistance Montreal
From
Feb 01, 2019
to
Feb 28, 2019
Created On
Mar 20, 2019
REPORT - 
PAGE 2

Adspend Trending by Source
182.46 54.7775.92170.28353.32 170.68317.40407.50316.87275.69309.90273.804.19k4.61k 4.49k
3.78k4.05k 3.84k
499.98499.83499.78499.93734.82734.97
Sep 2018Oct 2018Nov 2018Dec 2018Jan 2019Feb 201902k4k6k
Facebook SpendBing SpendGoogle Ads Total SpendSimplifi Spend

Site Engagement by Medium
1.1k1.9k
14436290
13.8k
1994
286.19
64.84100.00
75.43
62.77100.00
84.58100.00
71.72100.00 2.41
1.61
01.241.57
1.001.48
1.002.09
1.00
(none)cpcdirectdisplayemailHCA MTLorganicPrintreferralWeb05001k1.5k2k2.5k3k3.5k4kNew Users
020406080100120% New Sessions
00.51.01.52.02.53.0Pages / Session
New Users% New SessionsPages / Session

--- Page 3 ---
Digital Marketing & Organic Report - Home Care Assistance Montreal 
for Home Care Assistance Montreal
From
Feb 01, 2019
to
Feb 28, 2019
Created On
Mar 20, 2019
REPORT - 
PAGE 3

Ad Performance - All Platforms
300.23K
398.87K

 
33%
Ad Impressions
3.26
3.08

 
5%
Average Position
4.13K
3.89K

 
6%
Clicks
1.38%
0.97%

 
30%
CTR

Top Ten Internal Pages
www.montrealsoinsadomicile.ca/soins-accompagnement.html
532
86.97%
www.homecareassistancemontreal.ca/our-caregivers.html
500
68.32%
localhost/
456
5.66%
www.montrealsoinsadomicile.ca/infections-urinaires-chez-les-aines.html
409
92.31%
www.montrealsoinsadomicile.ca/
406
47.53%
www.homecareassistancemontreal.ca/alzheimer-dementia-care.html
400
85.71%
www.homecareassistancemontreal.ca/contact.html
374
48.00%
www.homecareassistancemontreal.ca/careers.html
366
81.01%
www.homecareassistancemontreal.ca/hourly-home-care.html
333
63.08%
www.montrealsoinsadomicile.ca/montrealsoinsadomicile.ca
268
60.48%
Page Path
Pageviews
Bounce Rate

Goal Completions by Medium
(none): 12 (6.59%)
cpc: 62 (34.07%)
direct: 14 (7.69%)
display: 1 (0.55%)organic: 47 (25.82%)referral: 44 (24.18%)
Notes & Definitions
The following are tracked as Goal Completions:
Calls from Ads - 
When a user on a mobile device clicks the phone number on an ad.
Contact Form Submissions - 
When a contact form on your website is submitted.
First-Time Caller 
- 
When someone calls a tracking number for the first time.
Please note that a negative change for bounce rate is actually a good thing!
You may access your statistics in real-time on our 20/eight My Reports Dashboard page with your login 
tt@homecareassistance.com.
Login URL:
 
myreports.20eight.ca