GM_Go_to_Market_Quick_Reference.txt

GM Go to Market Quick Reference
Quick reference guide for General Managers entering a new or expanding market.

Sections:
1. Market Analysis - demographics, competition, pricing
2. Referral Network Development - hospitals, physicians, elder law
3. Caregiver Pipeline - recruitment channels, onboarding capacity
4. Sales Strategy - target segments, outreach cadence
5. Operations Readiness - scheduling, compliance, technology
6. First 90 Days Timeline