Regional_Manager_Incentive_Plan_Summary_v2.txt

INCENTIVE PLAN SUMMARY – Regional Manager Operations   TheKey Care Experience™ and Your 2026 Incentive Plan 
What is TheKey Care Experience™? 
TheKey Care Experience™ is our standard for delivering care that starts strong, stays steady, adapts when needs change, and earns trust by operating as one unified team. Clients and families don’t experience Operations, Sales, or national support teams separately. They experience us as one team. 
Core Competencies (Behaviors that drive success) 
These behaviors will help you succeed in achieving your goals and delivering TheKey Care Experience™. 
CARE Value 
	Competency (Behavior) What This Means 
	Competency Driven Actions
	Compassion 
	Surfaces risks early to reduce burden and anxiety. Addresses 
Anticipatory Communication 
questions before they become concerns, ensuring families and 
partners feel supported.
	• Communicate before being asked 
• Provide context, not just updates 
• Make it easy for others to stay informed
	Adaptability 
	Takes personal responsibility for outcomes, not just tasks. Asks "If 
Adaptive Problem Solving 
this continues, will it change how our care feels?" and acts to 
protect the standard.
	• Respond quickly when circumstances change • Find solutions within constraints 
• Prioritize what protects the experience
	Resourcefulness 
	Uses sound judgment and creativity to solve problems when the 
Quality Vigilance 
path forward isn't obvious. Adjusts quickly to keep care effective 
and human.
	• Notice early warning signs 
• Raise concerns even when uncomfortable 
• Prevent small issues from becoming crises
	Empathy 
	Collaborates across teams by seeking to understand the lived 
Cross-Functional Partnership 
experience of colleagues and clients. Ensures seamless handoffs 
so no one feels "dropped."
	• Understand others’ constraints and priorities • Share information proactively 
• Solve problems together (visibility, not blame)
	



The Five Quality Pillars 
Quality is the throughline of how TheKey Care Experience™ is delivered, monitored, and protected every day.
Pillar 
	Match Integrity 
	Care Continuity 
	Communication Clarity 
	Proactive Monitoring 
	Client Delight
	What it 
means
	Intentional match aligned on skills, availability, 
temperament, and 
preferences.
	Steady schedules and 
thoughtful transitions so care doesn’t feel fragmented or reactive.
	Anticipatory, reliable 
communication that’s easy to access; questions 
addressed early.
	Early visibility into shifts in needs, fit, or care quality through observation and shared tools.
	Families experience confidence, ease, and trust—TheKey as a steady guide, not just a 
provider
	When it’s 
done well
	Starts feel grounded; early friction is minimal; families sense the caregiver “gets” them.
	Care remains stable and predictable as needs evolve; context flows smoothly 
across supporters.
	Families feel informed; 
caregivers know where to go; escalations are rarer because expectations are clear.
	Small shifts are surfaced before service failures; CEAs support early course correction and learning.
	Care feels thoughtful, personal, and responsive; advocacy and referrals follow naturally.
	



INCENTIVE PLAN SUMMARY – Regional Manager Operations   Regional Manager Operations Incentive Plan Details 
Plan Item 
	Value
	Monthly Bonus Target 
	$3,000
	Eligible Roles 
	Regional Manager Operations
	



Our Focus in 2026 
● Profitable Growth: Growing revenue while maintaining a sustainable cost model. 
● Efficiency: Operating at full capacity with minimal waste, rework, and disruption. 
● Quality: Consistently delivering TheKey Care Experience™. 
Rationale for Incentive Metrics 
The incentive metrics were intentionally selected because they are (1) within your control, (2) direct drivers of TheKey Care Experience™, and (3) tightly mapped to our three enterprise priorities for 2026. 
Metric 
	Weighting 
	Category 
	Definition 
	Why it Matters
	Revenue 
	30% 
	Profitable 
Growth
	Actual Revenue per Planful divided by Revenue Target as set by Finance for the applicable Org Unit: Site, Multi-Site, and Region. Calculations for Multi-Site and Regions will be Revenue-Weighted Averages.
	● The primary indicator of market share and business growth. 
● Provides the scale necessary to fund operations and investments. 
● Reflects the success of both sales and retention strategies.
	AEBIDTA % 
	35% 
	Efficiency
	Actual AEBITDA% per Planful divided by AEBITDA % Targets; AEBITDA % Targets vary based on Site Size as well as individual site-specific financial factors. Calculations for Multi-Site and Regions will be fully-weighted averages by Revenue and AEBITDA $
	● The ultimate measure of operational efficiency and profitability. 
● Ensures that growth is being managed profitably. ● Accounts for expense control and margin management.
	



● Ensures leadership remains focused on the TheKey Care 
Quality Composite 35% Quality 
RMs', or GM’s supervised CSMs’ & CGMs' Average % of Performance Target which is used as the Leader's % of Performance Target. 
Experience   . 
● Holds leaders accountable for the performance of their entire team. 
● Mitigates risk across multiple markets.
INCENTIVE PLAN SUMMARY – Regional Manager Operations   
Regional Manager Operations Incentive Plan Metric Payout Tables 
  
Regional Manager Operations Incentive Plan Metric Payout Examples