2020-09-14_franchise_COVID - Detailed Talking Points.docx

HCA-The Front Line Responders to COVID

How do I know HCA is a safe place for mom/dad?

15 Second VIP (Very Important Points)

-HCA can proudly and confidently say in serving over 5,000 clients in the first 100 days of COVID, fewer than 1% have tested positive.

-From the approximately 8,000 caregivers we have employed this year, only 1% have tested positive.

-Our successful outcomes are due to our 7 step caregiver screening process, mandatory wear of personal protective equipment, access to testing, strict staffing guidelines, and 24-7 support.

-Our COVID Rapid Response team is on call 24/7 to help Caregivers provide care.

How does HCA compare to other senior options?

15 Second VIP (Very Important Points)

-We limit the number of people we interact with and avoid environments with confirmed exposure.

-According to a National Investment Center for Seniors Housing & Care (NIC) report of June 2020, confirmed positive tests were:

- Nursing homes (4.3%)

- Assisted living (1.4%)

- HCA (0.6%)*  *within the same time period studied above

-Managing the assignments of our caregivers has helped keep our clients safe.

-Our COVID Rapid Response team is on call 24/7 to help Caregivers provide care.

What precautions does HCA take and how do you know they are effective?

15 Second VIP (Very Important Points)

-We have full PPE available for our caregivers.

-Robust testing program testing hundreds of caregivers each month for prevention and exposure purposes.

-COVID-19 pay and other benefits for reliable and accurate reporting of symptoms and exposures to HCA.

-Staffing standard that works to limit the number of workplaces that each caregiver is assigned to.

-From the approximately 8,000 caregivers we have employed this year, only 1% have tested positive.

-Our response to any positive tests is to follow a robust internal exposure contact tracing system to ensure all exposed individuals receive immediate testing.

-Set PPE requirements in the workplace at all times for the safety of everyone.

SEE DETAILED EXAMPLES BELOW:

Examples

Objective

Align: Clarify understanding of the situation

VIP: Provide very important points

Benefit: Incorporate how it benefits the client

Reducing Risk of Infection

Align: To ensure I understand Mr. Smith, your concern around the potential increased risk of infection is due to the lack of protocols and precautions potentially set in place, and the caregivers following them?

VIP: When it comes to COVID-19, there is no way to ensure that anyone has zero risks of infection. Although, Home Care Assistance can proudly and confidently say in serving over 5,000 clients fewer than 1% have tested positive, and with over 8,000 employed caregivers only 1% have tested positive. Our successful outcomes are due to our 7 step caregiver screening process, mandatory wear of personal protective equipment, access to testing, strict staffing guidelines, and 24-7 support.

Benefit: Mr. Smith, I can confidently say that with all of these strict and enforced protocols and the oversight from the care management team, we will minimize your risk as well as your caregivers keeping everyone as safe as possible.

15 Second VIP (Very Important Points)

HCA can proudly and confidently say in serving over 5,000 clients fewer than 1% have tested positive.

From the approximately 8,000 caregivers we have employed this year, only 1% have tested positive.

Our successful outcomes are due to our 7 step caregiver screening process, mandatory wear of personal protective equipment, access to testing, strict staffing guidelines, and 24-7 support.

Our COVID Rapid Response team is on call 24/7 to help Caregivers provide care.

Keeping Clients Safe at Home

Align: To ensure I understand Jane, your concern around your mom’s recent decline in health and unsure if the right course is to keep her home or move her into a community is due to the number of people that mom may come in contact with and increase her exposure?

VIP: When it comes to COVID-19 and reducing our risk, it is crucial that we limit the number of people we interact with and avoid environments with confirmed exposure at all costs. According to the National Invest Center for Seniors Housing and Care, confirmed positive tests were the highest at nursing homes (4.3%), followed by assisted living (1.4%). As a direct comparison, Home Care Assistance has confirmed only 0.6% of our client population as infected. Our hard-working efforts of limiting the number of caregivers to each client to two and committed efforts to keep clients aging in place have had a direct impact on our successful results.

Benefit: Jane, I can confidently say that with your mom’s current needs we will not only improve her health by working hard on the goals we’ve discussed but all the while in the comfort and safety of her home. We will be able to control the number of people as well as the environment she is exposed to providing you peace of mind.

15 Second VIP (Very Important Points)

-We limit the number of people we interact with and avoid environments with confirmed exposure.

-According to a National Investment Center for Seniors Housing & Care (NIC) report of June 2020, confirmed positive tests were:

- Nursing homes (4.3%)

- Assisted living (1.4%)

- HCA (0.6%)

-Managing the assignments of our caregivers has helped keep our clients safe.

-Our COVID Rapid Response team is on call 24/7 to help Caregivers provide care.