--00000000000087e073060b4e501b Content-Type: text/plain; charset="UTF-8" Hi Louise, As discussed on our last call, I'm sharing the 2024 Marketing Roadmap that I'd like us to work towards together. Please review it before our next call so we can discuss it in more detail then. Overall, there are three ongoing optimizations that I'd like to work together on. I'd like to update them collaboratively every 4 months (so three updates for each in a year). They are: 1. Geography (postal code/targeting reviews, which I'll send a separate email about as well) 2. Keywords (similar to the keyword reviews we completed recently) 3. Creative (I know you review this on your own but this would be the larger-scale collaborative review we discussed on our last call) We are going to review the same things for all markets (US and the rest of Canada), so we can share findings with each other to make all accounts perform the best they can. Overall, I'd like to use this roadmap to keep both of our teams aligned on what we are working on when, and who is responsible for what aspects of each optimization. Let me know if this organizational framework works for you/if there is anything else that would be helpful to include in it. Sincerely, -- Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [image: TheKey] --00000000000087e073060b4e501b Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Louise, As discussed on our las= t call, I'm sharing the 2024 Marketing Roadmap that I'd like us to = work towards together. Please review it before our next call so we can disc= uss it in more detail then. Overall, there are thr= ee ongoing optimizations that I'd like to work together on. I'd lik= e to update them collaboratively every 4 months (so three updates for each = in a year). They are: Geograph= y (postal code/targeting reviews, which I'll send a separate email abou= t as well) Keywords (similar to the keyw= ord reviews we completed recently) Creat= ive (I know you review this on your own but this would be the larger-scale = collaborative review we discussed on our last call) We are go= ing to review the same things for all markets (US and the rest of Canada), = so we can share findings with each other to make all accounts perform the b= est they can.=C2=A0 Overall, I'd like to use t= his roadmap to keep both of our teams aligned on what we are working on whe= n, and who is responsible for what aspects of each optimization. Let me kno= w if this organizational framework=C2=A0works for you/if there is anything = else that would be helpful to include in it.=C2=A0 Sincerely,=C2=A0 -- Alexa Graziani Senior Marketing Manager - Consumer Growth Please note my email has changed: agraziani@thekey.com (650) 416-1538 Ext. 181538 <