Re: Marketing Assistance for Calgary, Alberta

From
Chuck Terlesky <cterlesky@thekey.com>
To
Timothy Thomas <tt@thekey.com>
CC
Megan Heinen <mheinen@thekey.com>, Alexa Graziani <agraziani@thekey.com>
Date
2023-11-02 12:03:36
Folder
INBOX
--000000000000f4675706092f3531 Content-Type: multipart/alternative; boundary="000000000000f4675606092f3530" --000000000000f4675606092f3530 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Would tomorrow morning work for you? 10am MST? On Wed, Nov 1, 2023 at 1:22=E2=80=AFPM Chuck Terlesky wrote: > Great Idea - anytime you can fit me in, my calendar is current. > > On Wed, Nov 1, 2023 at 11:22=E2=80=AFAM Timothy Thomas wr= ote: > >> Hi Megan, >> >> Could we book a quick meeting to align on this strategy and how to best >> utilize these marketing pieces? >> >> On Tue, Oct 31, 2023 at 3:31=E2=80=AFPM Timothy Thomas w= rote: >> >>> Exactly...thoughts? >>> >>> >>> https://docs.google.com/document/d/1fnMYVDQfo5cdYs8bdop24rs-ZZOUU4ulGf1= Z3vZYpWg/edit >>> >>> On Tue, Oct 31, 2023 at 3:29=E2=80=AFPM Megan Heinen wrote: >>> >>>> What if part of the offer was some sort of 1:1 consultation to help >>>> explain benefits by the local team? >>>> >>>> On Tue, Oct 31, 2023 at 12:25=E2=80=AFPM Timothy Thomas wrote: >>>> >>>>> I have some thoughts on this. I'd like to weave in the claim your >>>>> benefit language. Let me connect with Chuck, perhaps it's a different= piece >>>>> altogether. >>>>> >>>>> On Tue, Oct 31, 2023 at 2:24=E2=80=AFPM Megan Heinen >>>>> wrote: >>>>> >>>>>> How's this for the flyer? >>>>>> >>>>>> On Mon, Oct 30, 2023 at 1:47=E2=80=AFPM Alexa Graziani >>>>>> wrote: >>>>>> >>>>>>> I see your point - a designated landing page would definitely help >>>>>>> with conversion. >>>>>>> >>>>>>> Let's plan to talk about it when we meet with Chen about October >>>>>>> results. Right now, things are really slow with our existing >>>>>>> opportunities and I think we need to make sure that down-funnel con= version >>>>>>> is strong across the board before we lobby for dev hours to build o= ut a >>>>>>> landing page where the goal is to drive more opportunities. >>>>>>> >>>>>>> On Mon, Oct 30, 2023 at 1:01=E2=80=AFPM Timothy Thomas >>>>>>> wrote: >>>>>>> >>>>>>>> Yes but a landing page with a call to action more specific to this >>>>>>>> program would be beneficial. We'd love to increase our rank for th= ese terms. >>>>>>>> >>>>>>>> On Mon, Oct 30, 2023 at 3:58=E2=80=AFPM Megan Heinen >>>>>>>> wrote: >>>>>>>> >>>>>>>>> Can that blog post be leveraged? >>>>>>>>> >>>>>>>>> On Mon, Oct 30, 2023 at 12:57=E2=80=AFPM Timothy Thomas >>>>>>>>> wrote: >>>>>>>>> >>>>>>>>>> Looks great, thanks Megan. >>>>>>>>>> >>>>>>>>>> @Alexa Graziani I'd like to build out a >>>>>>>>>> landing page like this for SEO and paid - let's discuss. >>>>>>>>>> >>>>>>>>>> On Mon, Oct 30, 2023 at 2:49=E2=80=AFPM Chuck Terlesky >>>>>>>>> cterlesky@thekey.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hi Megan, >>>>>>>>>>> >>>>>>>>>>> Awesome work! >>>>>>>>>>> >>>>>>>>>>> A couple of changes - in the first line, you have "through the >>>>>>>>>>> *state* can be confusing" - can you change this to "though the >>>>>>>>>>> *Province* can be confusing". >>>>>>>>>>> >>>>>>>>>

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