Re: Greater Toronto Adwords Strategy

Sure thing. Here's the info for all the markets for Jan (Oakville and
Waterloo are combined in one campaign). Then the Feb data is all in the
screenshots in the original email

[image: image.png]

Here's the link in the AP that should be accessible:
https://analytics.homecareassistance.com/marketing/campaign-location-dashboard

The report needs to be updated at the division level and then it will show
Canada.

Sincerely,

On Wed, Feb 21, 2024 at 9:18 AM Timothy Thomas <tt@thekey.com> wrote:

> Hi Alexa,
>
> Thanks for the contect, I'll discuss it with Cheryl.
>
> I'm unable to access that Tableau report for Toronto. Can you help me with
> that?
>
> Could you provide a similar update for Oakville, Waterloo and Mississauga?
> as Cheryl oversees all of Ontario.
>
> Thanks
>
> On Wed, Feb 21, 2024 at 11:31 AM Alexa Graziani <agraziani@thekey.com>
> wrote:
>
>> Hi Tim,
>>
>> Sure thing! I'll find some time for us to connect early next week.
>>
>> In general, February seems to be a strong month for leads and
>> opportunities across the board but especially in Toronto:
>>
>> [image: image.png]
>> [image: image.png]
>>
>> In fact, Toronto already has more leads and opportunities than it did for
>> all of January. We even have a 5 percentage point better
>> lead-to-opportunity conversion rate. Therefore, assuming the down-funnel
>> conversion rates remained stable, I would expect to see more SOC this month
>> than last month. Last month was already strong with two SOC from paid
>> (though we'd like to get at least 3 from the Toronto market each month
>> given the amount we're spending).
>>
>> January data is here for comparison:
>> [image: image.png]
>>
>> However, the leads haven't made it to assessment yet this month for some
>> reason. Something you and Cheryl could do before the call to help our
>> discussion is to look through all the leads and opportunities from paid and
>> provide an extra layer of insight into why they aren't moving forward or
>> which ones should move forward over time (click on the word Toronto in this
>> report
>> <https://tableauserver.hcaanalytics.com/#/views/Marketingattr_16788245489280/CampaignLocationFunnel?:iid=1>to
>> filter down to just those leads).
>>
>> I will outline more about the overall strategy for our meeting.
>>
>> Sincerely,
>>
>> On Wed, Feb 21, 2024 at 7:09 AM Timothy Thomas <tt@thekey.com> wrote:
>>
>>> Hi Alexa,
>>>
>>> Could we schedule a brief call to review our strategy in greater
>>> Toronto? Cheryl and I need to drive more starts and we're not seeing the
>>> results we need. If we can't turn this around we have to look at other
>>> avenues to direct our spend.
>>>
>>> Thanks!
>>> Tim
>>>
>>> --
>>> Tim Thomas
>>> Head of Canada Division
>>> *Please note my email has changed:*
>>> tt@TheKey.com <tt@thekey.com>
>>> (514) 591-9387
>>> TheKey.ca <https://www.thekey.ca/>
>>> [image: TheKey] <https://www.thekey.com/>
>>>
>>
>>
>> --
>> Alexa Graziani
>> Senior Marketing Manager - Consumer Growth
>> * Please note my email has changed: *
>> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>>
>> TheKey.com <https://www.thekey.com/>
>> [image: TheKey] <https://homecareassistance.com/>
>>
>
>
> --
> Tim Thomas
> Head of Canada Division
> *Please note my email has changed:*
> tt@TheKey.com <tt@thekey.com>
> (514) 591-9387
> TheKey.ca <https://www.thekey.ca/>
> [image: TheKey] <https://www.thekey.com/>
>


-- 
Alexa Graziani
Senior Marketing Manager - Consumer Growth
* Please note my email has changed: *
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>

TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>