--_005_YT3P288MB0077EE93378165AE7DB1C240AEE7AYT3P288MB0077CANP_ Content-Type: multipart/alternative; boundary="_000_YT3P288MB0077EE93378165AE7DB1C240AEE7AYT3P288MB0077CANP_" --_000_YT3P288MB0077EE93378165AE7DB1C240AEE7AYT3P288MB0077CANP_ Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: quoted-printable Hey Alexa, Welcome back! And thanks for sending in all those updates. The conversion dip has remained the same as it was in the beginning of the = month. So far, we haven't noticed any dips particular to this or last week.= But if Tim and the team has expressed concerns about the drop, we will loo= k further into this and will update you if anything else stands out. Are th= ere any markets that are standing out? The budgets are looking healthy the = spends have stayed very consistent this month so, no concerns there. [cid:image002.png@01D9DA7C.65777DF0] * The campaign naming convention changes have been implemented as reque= sted. * I have a question for the value changes for leads and opportunities. = Are those changes only to be made to these two conversions (All SF Leads, A= ll SF Opportunities )? Do we need to make changes in any of these conversio= ns? [cid:image001.png@01D9DA7B.B6D97F00] Thanks, Ash Ash Brar In Front Marketing Results Driven Performance Marketing 587.969.7574 ash@infrontmarketing.ca Suite 401 - 255 17 Ave SW, Calgary, AB From: Alexa Graziani Sent: Tuesday, August 29, 2023 1:02 PM To: John McColman ; Arshdeep Brar Cc: Timothy Thomas ; Megan Heinen Subject: Checkin on Spend and Conversions for this week Hi John and Ash, Tim let me know that the team has noticed a sizeable drop in calls this wee= k relative to the past few weeks. Are there any markets where we're running= out of spend? How are conversions looking on your side? Thanks, -- Alexa Graziani Senior Marketing Manager - Consumer Growth Please note my email has changed: agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [TheKey] --_000_YT3P288MB0077EE93378165AE7DB1C240AEE7AYT3P288MB0077CANP_ Content-Type: text/html; charset="us-ascii" Content-Transfer-Encoding: quoted-printable v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} <!-- /* Font Definitions */ @font-face {font-family:Wingdings; panose-1:5 0 0 0 0 0 0 0 0 0;} @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4;} @font-face {font-family:"Open Sans";} @font-face {font-family:Roboto; panose-1:2 0 0 0 0 0 0 0 0 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {margin:0cm; font-size:11.0pt; font-family:"Calibri",sans-serif;} a:link, span.MsoHyperlink {mso-style-priority:99; color:blue; text-decoration:underline;} p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph {mso-style-priority:34; margin-top:0cm; margin-right:0cm; margin-bottom:0cm; margin-left:36.0pt; font-size:11.0pt; font-fam