--0000000000008fd3cb062d9353ec Content-Type: multipart/alternative; boundary="0000000000008fd3ca062d9353ea" --0000000000008fd3ca062d9353ea Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Emma, I wanted to touch base regarding a noticeable decline in our lead volume, opportunity count, and assessments. The phones simply aren=E2=80=99t ringin= g like they used to, and we need to adjust our approach. To address this, we=E2=80=99ve decided to roll out a price matching program= for our CDHC clients, launching through a direct mail postcard drop. Given this shift, we=E2=80=99d like to align our paid search ad copy with the messagin= g from the postcards. Can you help us create new ad copy to support this initiative? Additionally, I=E2=80=99d love to get your input on updating our radio camp= aign to reflect the price matching offer. It=E2=80=99s an important part of our str= ategy, and I want to ensure we=E2=80=99re reinforcing the right message across all channels. I=E2=80=99ve attached a screenshot of our Calgary volume trends to highligh= t the decline we=E2=80=99re seeing. Given your expertise, I=E2=80=99d appreciate = your perspective on the data trends in Calgary and whether our price matching strategy is the right move to help drive engagement. Please let me know if you would like to schedule a call to dive deeper into the data or our strategy. Regards, Chuck --=20 Chuck Terlesky B.A., CCPE General Manager Winnipeg and Calgary Calgary: 403-301-3777 Winnipeg: 204-489-6000 TheKey.ca [image: TheKey] --0000000000008fd3ca062d9353ea Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Emma, I want= ed to touch base regarding a noticeable decline in our lead volume, opportu= nity count, and assessments. The phones simply aren=E2=80=99t ringing like = they used to, and we need to adjust our approach. To address this, we= =E2=80=99ve decided to roll out a price matching program for our CDHC clien= ts, launching through a direct mail postcard drop. Given this shift, we=E2= =80=99d like to align our paid search ad copy with the messaging from the p= ostcards. Can you help us create new ad copy to support this initiative? Additionally, I=E2=80=99d love to get your input on updating our radio = campaign to reflect the price matching offer. It=E2=80=99s an important par= t of our strategy, and I want to ensure we=E2=80=99re reinforcing the right= message across all channels. I=E2=80=99ve attached a screenshot of o= ur Calgary volume trends to highlight the decline we=E2=80=99re seeing. Giv= en your expertise, I=E2=80=99d appreciate your perspective on the data tren= ds in Calgary and whether our price matching strategy is the right move to = help drive engagement. Please let me know if you would like to schedu= le a call to dive deeper into the data or our strategy.=C2=A0 Regards= , Chuck -- Chu= ck Terlesky B.A., CCPE General Manager Winnipeg and Calgary= Calgary: 403-301-3777 Winnip