Re: CJOB Schedule bumped to 5.4

From
Ray Smale <ray.smale@thekey.com>
To
Jason Patterson <jpatterson@cjob.com>
CC
Timothy Thomas <tt@thekey.com>, Dennis Fancy <dfancy@thekey.com>
Date
Wed, 17 Jul 2024 13:11:06 -0400
Folder
INBOX
--000000000000e96192061d748c8b Content-Type: multipart/alternative; boundary="000000000000e96191061d748c8a" --000000000000e96191061d748c8a Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I like it - could we try it for $2,000? And/or if you have a drop out or a gap in the schedule could we get that slot for $2,000? Our in-house/local team would love to talk about what we do and would come across well. And there are lots of questions for listeners on their options and why staying at home extends your life vs. going to a home/assisted care. So good topical stuff - I tuned in today online :-) I think once we try it (and see results) we'll be looking to repeat it - so should be a good partnership. On Wed, Jul 17, 2024 at 12:58=E2=80=AFPM Jason Patterson wrote: > Hi Ray, > > > > The Talk to the Experts feature is a 1 hour program (about 42 minutes wit= h > stop sets of news, traffic, weather). It would be basically an infomercia= l > and all about The Key. We could arrange for Kathy to pre tape the segment > with you and drop it in when it would work best for you based on > availability. I really like this feature as it comes across more about > content than a commercial. It gives you the ability to control the > conversation and educate the public on your features, benefits and > advantages. It also comes with Pre promote commercials leading up to the > date (tune in this Saturday with me Kathy Kennedy when we discuss The Key= , > Winnipeg=E2=80=99s premium home care provider=E2=80=A6etc) and 3 x :30 se= cond ads in the > show hour for the Key. I also like it as I have done them in the past wit= h > other clients and there have been bonus shows dropped in when the feature > is unsold. It positions you as the resident expert. We would just need to > come up with enough content to build the show. > > > > CJOB is Manitoba=E2=80=99s News, Talk, Information station. No music. It = is a long > standing heritage station for the province. > > > > > > > > > > *Jason Patterson*|Integrated Account Manager | T. 204.789.0594 |*jason.pa= tterson@corusent.com > * > > Corus Entertainment Inc. | corusent.com | 3000-201 Portage Ave, Winnipeg, > MB R3B 3K6 > > > > Corus=C2=AE and the Corus logo=E2=84=A2 are trade-marks of Corus Entertai= nment Inc. > > > > > > *From:* Ray Smale > *Sent:* Wednesday, July 17, 2024 11:33 AM > *To:* Jason Patterson > *Cc:* Timothy Thomas ; Dennis Fancy > *Subject:* Re: CJOB Schedule bumped to 5.4 > > > > That all looks good. > > I do like the talk to the experts concept as well. > > Help me understand the format - it's basically an hour of talking about u= s? > > And you're talk radio, no music correct? > > > > > > > > On Wed, Jul 17, 2024 at 12:07=E2=80=AFPM Jason Patterson > wrote: > > Hi Ray, > > > > Yes, you are correct with the News Tags being :05 second Brought to you > by. Generally, there is enough time to state the sponsor name with taglin= e. > I suggested them as CJOB is a point of tune stat