This is a multi-part message in MIME format --_----------=_MCPart_675820190 Content-Type: text/plain; charset="utf-8"; format="fixed" Content-Transfer-Encoding: quoted-printable ** May Toolkit ------------------------------------------------------------ Working with Geriatric Care Managers and ALCA Key Marketing Dates * National Elder Law Month (US) * National Aging Life Care Month (US) * National Nurses Week =E2=80=93 May 6 - 12 US | 12 - 18 CAN * National Hospital Week =E2=80=93 May 11 - 17 (US) * National Skilled Nursing Care Week =E2=80=93 May 11 =E2=80=93 17 (US) Sales Tools ** Spotlight Tools for May Key Marketing Dates ------------------------------------------------------------ After the April LinkedIn National Sales Call=2C let's all be savvy and up= our LinkedIn game by using spotlight tools to promote key marketing dates= and key referral partners! See tools and an instructional video below. VIDEO ON HOW TO USE SOCIAL MEDIA SPOTLIGHT TOOLS (https://app.screencastif= y.com/v3/watch/VPTv7QduLiojcebx2qLa) Spotlight Tools Linked per Celebratory Date National Elder Law Month (US) (https://www.canva.com/design/DAGCtimOLcs/zp= 4Q5NYGu02q0mj9BitfTg/view?utm_content=3DDAGCtimOLcs&utm_campaign=3Ddesigns= hare&utm_medium=3Dlink&utm_source=3Dpublishsharelink&mode=3Dpreview) National Aging Life Care Month (US) (https://www.canva.com/design/DAGmTrq8= pxE/vkYd9qsrTP4ZVavBUhHofA/view?utm_content=3DDAGmTrq8pxE&utm_campaign=3Dd= esignshare&utm_medium=3Dlink&utm_source=3Dpublishsharelink&mode=3Dpreview) National Nurses Week =E2=80=93 May 6 - 12 US | 12 - 18 CAN (https://www.c= anva.com/design/DAGk0pmiP6M/RnNJmEiZ4Yj9Msg_rPg6cA/view?utm_content=3DDAGk= 0pmiP6M&utm_campaign=3Ddesignshare&utm_medium=3Dlink&utm_source=3Dpublishs= harelink&mode=3Dpreview) National Hospital Week =E2=80=93 May 11 - 17 (US) (https://www.canva.com/d= esign/DAGC4hZUvlE/_mONNkLV3oRtmgPzlV8z4A/view?utm_content=3DDAGC4hZUvlE&ut= m_campaign=3Ddesignshare&utm_medium=3Dlink&utm_source=3Dpublishsharelink&m= ode=3Dpreview) National Skilled Nursing Care Week =E2=80=93 May 11 =E2=80=93 17 (US) (htt= ps://www.canva.com/design/DAGC44cdr1U/dVwVOIEEd6kc7zDb7ont4Q/view?utm_cont= ent=3DDAGC44cdr1U&utm_campaign=3Ddesignshare&utm_medium=3Dlink&utm_source= =3Dpublishsharelink&mode=3Dpreview) ** *New* Playbook: Codified Sales Process for Selling into Trusted Advisors ------------------------------------------------------------ From the desk of our very own SVP of Business Development=2C this playbook= focuses on the selling process for professionals like: Geriatric Care Man= agers=2C Wealth Advisors=2C Estate Planning Attorneys=2C Professional Fidu= ciaries=2C and LTC Insurance Brokers. Objective: Trusted Advisors serve affluent clients who prefer to remain in their home= s as they age and can afford long-term in-home care. These advisors seek h= igh-quality=2C vetted resources that they can confidently recommend to the= ir clients to help them achieve their care and financial goals while also= manag