--0000000000008977100603125d51 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Chen, Below you will find the July results from TheKey US Google search advertising. The full results can be found here . We have a call scheduled for next Tuesday to review it all together. Canadian Google search advertising produced the following results, based on data through August 15th: - We spent $CAD40,855 - 8% less than June ($CAD44,363) - 8 campaigns (same as June) - 3 SOC - Currently puts us at only a 1.32 : 1 LTV : CAC - 5 Clients Converted - We do expect the other 2 to start care - This would put us at 2.2 : 1 LTV : CAC, still under our goal - 7 assessments completed - No open assessments (2 closed after assessment) - 32 opportunities - 11 open opportunities - 3 are likely to move forward to assessment based on local team feedback. - $CAD1,277 cost per opportunity, which is an increase from June=E2=80= =99s $CAD986 but still right around the Q2 average of $CAD1,195 and the 20= 23 average of $CAD1,278 - 140 leads - All Manual Leads - 23% lead to opportunity conversion rate. - 9% opportunity to SOC conversion rate, a drop from the 21% Q2 average - Manual means that they do not autogenerate into Salesforce. This happens because Canada is not supported by FRAX. While this is an operational decision, it could be worthwhile for Tim and Audra to have a conversation with Gabrielle to see if FRAX support for Canada is something that is possible, as it would help both operationally with lead entry and also with the accuracy of our attribution. - 11 open leads - None are likely to move forward - most are still in the initial research phase of their journey and are not looking for immediate = care. - $CAD292 cost per lead, which is a slight increase from June=E2=80=99s= $CAD226 but under our Q2 average of $CAD340 - The team recalibrated in the middle of the month so that they were only entering true home care leads, making lead volume appear lower than the prior month. - We expect this cost per lead to go up slightly in August since this change will be in effect for the whole month. July/August Callouts - We are now doing a monthly record review to gauge both the likelihood of leads/opportunities moving forward and reasons why they aren=E2=80=99t. - Reviewing opportunities found that the reasons for closed are actually fairly spread out. - Budget is likely 25% (once the remainder of the records get closed). - Moving to a higher level of care is also roughly 25% of the closed opportunities (likely going with assisted living instead). - Resistance to care or unable to make a decision is also about 25% of the records. - When looking at leads: - Roughly 30% were closed due to budget - When diving deeper into those labeled as =E2=80=9Cnot looking for = our services=E2=80=9D, most were actually in the research phase and no= t looking for home care currently, but are looking for home care services for later on. - One keyword stood out