--_007_YT3PR01MB631774FB846E260C9F694A7DD7889YT3PR01MB6317CANP_ Content-Type: multipart/alternative; boundary="_000_YT3PR01MB631774FB846E260C9F694A7DD7889YT3PR01MB6317CANP_" --_000_YT3PR01MB631774FB846E260C9F694A7DD7889YT3PR01MB6317CANP_ Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: quoted-printable Sorry on the additional email, please respond to this as my team was someho= w added to the email. Thank you, John McColman In Front Marketing Results Driven Performance Marketing 403.861.9727 john@infrontmarketing.ca Suite 401 - 255 17 Ave SW, Calgary, AB [cid:image001.jpg@01D89784.6346C810] [htt= ps://images2.imgbox.com/4f/28/0CulP3sT_o.png] [https://images2.imgbox.com/86/7d/UEdGNfFZ_o.png] [cid:image004.png@01D89784.6346C810] From: John McColman Sent: July 14, 2022 1:17 PM To: Chuck Terlesky ; Carolina Orosa ; Dennis Fancy ; C= heryl Cartwright Cc: Timothy Thomas ; Alexa Graziani ; = Jennifer Lagemann ; Arshdeep Brar ; Brie Pettigrew ; Craig Latimer ; Darryl Rosengreen ; = Dave Taylor ; John McColman ; Mathew Pust ; Robyn Potter ; Tarila Uti Subject: Negative Keywords - Feedback Required Hi Everyone! After a very good call with Chuck, Dennis & Tim, we put together a list of = negative keywords that we would like each market to provide feedback on. If everyone can, please review the document here: https://docs.google.com/s= preadsheets/d/1xBzQKzgg_mKHbXMf1U_Igv4lmOakFHRKHILP5RqYhMY/edit?usp=3Dshari= ng Negative keywords allow us to block our ads showing up on some searches. Al= though "Home Care" might be a good term to show up for, we know by having n= egative keywords around long term care, or care facilities, including gover= nment services (AHS for example) ensures we're not being confused by people= searching for something we don't offer. This will cut down on the quick calls and improve our performance with adve= rtising and bring higher quality calls in. If you're curious on the language we're using in your accounts and want to = recommend other keywords around your markets, please see the following keyw= ords we're using. https://docs.google.com/spreadsheets/d/1J4OVfRUpvZWyr35sP1Kvtg5rtv7y3AgWRiL= y1jmdaIA/edit?usp=3Dsharing Calgary and Winnipeg have fewer ad groups than the other markets. We adjust= ed the campaigns after our meeting (this week) where we are trying to capit= alize on every search, specifically more geared towards private services. T= he language and ad copy have also been adjusted to reflect more "private se= rvices". These changes will be made to other markets as well. The call extensions are paused in all accounts, the timing for calls is als= o adjusted to 6am to 10pm on weekdays, and 8 to 8 on weekends. Call extensi= ons seem to drive much shorter calls. If your markets would like to follow a certain timeline for ads to push cal= ls (called call ads), please send us your weekday/weekend times. We are up for any John McColman In Front Marketing Results Driven Performance Marketing 403.861.9727 j