--000000000000f08c060607120091 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Ash, Can you please confirm what day the changes were implemented on for Vancouver and Toronto's keywords? Thanks, On Thu, Sep 28, 2023 at 11:11=E2=80=AFAM Alexa Graziani wrote: > Thanks for sharing the doc, Ash. > > There are two other keywords for each location that I'd like to remove: > > Vancouver: > > 1. elder care services (high cost per lead) > 2. temporary home care after surgery (I think we already removed this > one but want to confirm) > > > Toronoto: > > 1. caregiver provider agency - higher cost per lead (likely capturing > a lot of caregiver calls) > 2. private personal support worker - higher cost per lead (likely > capturing a lot of caregiver calls) > > > > Thanks! > > On Thu, Sep 28, 2023 at 9:59=E2=80=AFAM Alexa Graziani > wrote: > >> Hi Ash, >> >> I love this analysis! Very well done. >> >> To answer your question about the highest cost per conversion that we >> want to go for, it depends on the down-funnel information we're seeing. = In >> general, if a keyword is generating leads and opportunities at or below = our >> average then it's worth it to keep it on even if the cost per conversion= is >> higher than average. However, if it's generating leads and opportunities= at >> much higher than average, it's not worth it to keep the keyword running >> even if it's converting around average. >> >> Our average cost per lead for Canada overall is ~$350 CAD and cost per >> opportunity is ~$1200 CAD. >> >> The only thing I'm confused about is I think your use of color might >> change between the summary and the keyword lists. For example, "home car= e >> assistance Vancouver" is red in the summary but green in the keyword lis= t. >> Are you saying we should keep exact match but pause phrase match? >> >> The other keywords marked in red for Vancouver that I'd like to keep are= : >> >> 1. Some more of the "in home care" variations since we saw two SOC >> with in home care in the term. I'd like to give the variations more o= f a >> chance: >> - in home care services (since we saw a SOC for home care services) >> - private in home caregivers (since we saw an opportunity) >> - in home care vancouver >> 2. Some more of the "private" keywords since we've seen opportunities >> from keywords with that term in it. >> - private home care Vancouver (if I look at a longer time frame, I >> can see a SOC from this one) >> - private home nursing >> >> >> I agree that we should pause the rest of the Vancouver keywords marked >> in red >> . >> Please do so today or tomorrow. Just double check that none of the ones >> you're turning off drove opportunities in this list >> >> . >> >> >> For Toronto, I'd like to keep a few of the ones marked in red as well: >> >> 1. A few home care related >> - Home care Toronto exact match only >> - in home care toronto exact match only >> - live in home care exact match only >> 2. Some of the "privat