--0000000000003d6f6605f06b80af Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, My thoughts: 1)There are a lot of "*Nursing*" keywords - as we don't get a lot of nursing clients - as such, I would shut down that campaign as conversions have not led to clients. 2)You have to *own *"*home care calgary*" and "*homecare services*" in our market - This will always produce the most conversions and calls - and of course, it will cost the most to do, but that's how it works. His impression share is far too low to be successful in a competitive market. You can focus on changing this, and our phone will start ringing with more opportunities. 3)Intake must understand "client-directed home care," as anyone who already had provincial home care can be switched to our company. Zareena in Edmonton does major business with this model. (Check into her clearcare) I hope this helps, Chuck On Thu, Dec 22, 2022 at 7:06 AM Timothy Thomas wrote: > FYI > > ---------- Forwarded message --------- > From: John McColman > Date: Wed, Dec 21, 2022 at 1:02 PM > Subject: Keywords Report - Google Ads / CallRail > To: Alexa Graziani , Phil Chanda phil.chanda@thekey.com>, Timothy Thomas > Cc: Arshdeep Brar > > > Hi Alexa, Phil and Tim! > > > > As mentioned on the call yesterday, we=E2=80=99ve (Ash, thank you Ash!) p= ulled the > keywords from Calgary and performing keywords from CallRail (as a whole). > > > > Here is the keyword breakdown for some of the top performers: > > > > We can check keywords from ads based on conversion, but ads won=E2=80=99t= give us > data about quality of the call. Below are the pulled keywords from ads, > below the first table is CallRail keywords. CallRail data doesn=E2=80=99= t always > contain the associated keyword and a lot of the calls are not marked for > quality either, like we=E2=80=99ve discussed. We are using data from all = the > markets that is marked as there isn=E2=80=99t enough data from one indivi= dual > market (because of the lack of call marketing). > > > > Three keywords are paused because we were able to get other exact search > terms from those keywords that were converting. No point in duplication. > > > > This data is from Google Ads is from Sept 1st to Dec 19th. Most of the > spending has gone towards top-performing keywords. The rest have remained > low, except for three keywords where spend was around $200. Those keyword= s > are now paused (you can view this as a keyword performance testing rule). > > > > These are just the top performers, to check the full list use this link: > https://docs.google.com/spreadsheets/d/1AZRUhKjdJytUOj1dEf7ABId8Ef9YHUIfK= gbKCrcbLQQ/edit?usp=3Dsharing > ) > > > > If there is more data you=E2=80=99re looking for, please ask. We=E2=80=99= re here to help! > > > > Thank you, > > > > *Keyword status* > > *Keyword* > > *Conversions* > > *Cost / conv.* > > *Conv. rate* > > *Avg. CPC* > > *CTR* > > *Search impr. share* > > *Ad group* > > *Clicks* > > *Impr.