--001a11423974f29c64051d3455f6 Content-Type: multipart/alternative; boundary=001a11423974f29c61051d3455f5 --001a11423974f29c61051d3455f5 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Tim Removing the tag on adwords is important. I would also have your attorney respond with a simple letter that references were removed. I do not believe you need to remove from keywords, only advertising to the public. I cc'd Lily on this email to gain further confirmation. Let me know if you have any further questions. Barbara On Thu, Aug 13, 2015 at 11:27 AM, Tim Thomas wrote: > Hi Barbara, > > > > I got this from Home Instead regarding our use of their trademark. We > have removed the offending display ad but I=E2=80=99m not sure if I=E2=80= =99m obliged to do > the same with keywords. What are your thoughts? > > > > *[image: HCA_Logo_English_TM_4C_REV]* > > *Tim Thomas* > > *Home Care Assistance (Montr**=C3=A9**al) Inc.* > > *4464 Ste. Catherine Ouest* > > *Westmount, Qu**=C3=A9**bec* > > *H3Z 1R7* > > *Tel: 514 907 5065 - Fax: 514 907 5067 > * > > > > *tthomas@homecareassistance.com * > > > > *www.homecareassistancemontreal.ca > * > > *www.facebook.com/hcamontreal * > > *www.twitter.com/hcamontreal * > > > > > > > > *From:* Shani Smith [mailto:ssmith@homeinsteadinc.com] > *Sent:* Thursday, August 13, 2015 11:18 AM > *To:* infomtl@homecareassistance.com > *Subject:* Cease and Desist > > > > To whom it may concern: > > > > Please see the attached correspondence. An original of this letter is > also being sent by UPS. If you would like to further discuss this matter= , > please feel free to contact me. > > Thank you. > > > > > > *Shani Smith* > > Legal Liaison > > > > *Home Instead Senior Care=C2=AE* > > Home Instead, Inc. > > 13323 California Street > > Omaha, NE 68154 USA > > T: 888.484.5759 > > P: 402.498.4466 > > F: 402.885.6397 > > ssmith@homeinsteadinc.com > > homeinstead.com > > > > Each Home Instead Senior Care franchise office > > is independently owned and operated. > > > --=20 Barbara Schuh, CMC Vice President of Franchise Development Home Care Assistance 525 University Ave, Suite 605 Palo Alto, CA 94301 Cel: 920-242-4215 www.homecareassistance.com Changing the Way the World Ages! --001a11423974f29c61051d3455f5 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Tim Removing the tag on adwords is impo= rtant.=C2=A0 I would also have your attorney respond with a =C2=A0simple le= tter that references were removed.=C2=A0 I do not believe you need to remov= e from keywords, only advertising to the public.=C2=A0 I cc'd Lily on t= his email to gain further confirmation.=C2=A0 Let me know if you have any f= urther questions. Barbara On Thu, Aug 13, 2015 at 11:27 = AM, Tim Thomas < tthomas@homecareassistance.com > = wrote: Hi Barbara, =C2=A0 I got this from Home Instead regarding our use = of their trademark.=C2=A0 We have removed the offending display ad but I=E2= =80=99m not sure i