--000000000000041c390604b2c553 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Sounds good! I will look into those postal codes next week and send them your way. Question - are Matt and Angie still with the company? I think they need to be removed from the homepages of both sites : https://www.homecareassistancemississauga.ca/ https://www.homecareassistanceoakville.ca/ On Wed, Sep 6, 2023 at 5:48=E2=80=AFAM Timothy Thomas wrote= : > Hi Alexa, > > I think this decision is best left to the experts so it's ultimately your > call. > > Oakville is roughly 1/4 the size of Mississauga which could be why we're > seeing low lead rates. That said it is vastly more affluent and should ha= ve > the right clientele for us. > > As for postal codes, I'm unable to find a tool that will give me househol= d > income per postal code so your input is welcome for those two markets. > > Fingers crossed this gives us better results. > Thanks! > Tim > > On Tue, Sep 5, 2023 at 3:41=E2=80=AFPM Alexa Graziani > wrote: > >> Hi Tim, >> >> In reviewing the Canadian markets, Oakville has only seen 1 opportunity >> of the 20 leads that have been driven to it since May. >> >> Therefore, *I propose that we consolidate Oakville into the Mississauga >> campaign* since they are neighboring areas. >> >> The downfall of this is that we would direct people in Oakville to a >> Mississauga website, but I think the benefits of giving more data to the >> algorithm would outweigh the costs. This is something InFront has alread= y >> brought up as well. >> >> Mississauga has had 40 leads in the last 4 months with 8 opportunities, = a >> 20% conversion ate vs the 5% for Oakville. That campaign will hopefully >> also see its first SOC this year. >> >> This would also help us consolidate the budget to on $6k CAD budget >> instead of two $3k CAD budgets. >> >> Finally, Mississauga does not have its own office object. They both get >> tagged with the Oakville office object, so it aligns more closely with t= hat >> as well. >> >> When we do so, I will also need updated postal codes to target for both >> markets. I'd like to update the postal codes and consolidate the >> campaigns at the same time. >> >> Please let me know if you'd l like my input on the postal codes. What I >> could do is pull the postal codes that have seen opportunities in 2023 f= or >> the Oakville office object - both from the locations the care is actuall= y >> in and the locations we've seen clicks. From there, you could review it = and >> let me know if you have any further changes. >> >> Let me know if you are ok with this plan of action or if you have any >> concerns consolidating the campaigns. >> >> Sincerely, >> >> >> -- >> Alexa Graziani >> Senior Marketing Manager - Consumer Growth >> * Please note my email has changed: * >> agraziani@thekey.com >> (650) 416-1538 Ext. 181538 >> TheKey.com >> [image: TheKey] >> > > > -- > Tim Thomas > Head of Canada Division > *Please note my emai