--0000000000008edea2060cf3c64a Content-Type: multipart/alternative; boundary="0000000000008edea1060cf3c649" --0000000000008edea1060cf3c649 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Ash, To confirm, that means we would: - keep our existing targeting and exclusion set (below) - add "calgary" targeting - add those two locations as negatives Given that we don't want to target additional areas if they fall in the 22-44 range, will targeting all of Calgary be too broad? Is it possible to share a map of what this would look like in the platform for the full set of changes (without going live)? Finally, I'm having a hard time overlaying the census map with our tar4geting map. Are those two negatives enough to remove the northeast? It seems like from Chuck's screenshot, we'd probably want to exclude everything north easter of our current easternmost targeted postal code. But maybe that wouldn't be included in the "Calgary" targeting, and in that case wouldn't need to be excluded. [image: image.png] On Tue, Dec 19, 2023 at 2:17=E2=80=AFPM Arshdeep Brar wrote: > Hey Allexa, > > The best way to implement this targeting will be by targeting Calgary and > all the other postal codes outside and around that we already have and th= en > excluding the northeast region by excluding these postal codes: > T3J > T3N > > These two will exclude these areas: please let me know if we are good to > implement these > > > Thanks, > Ash > > *Ash Brar* > > In Front Marketing > > Results Driven Performance Marketing > > > > 587.969.7574 > > *ash@infrontmarketing.ca * > > Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB > > > ------------------------------ > *From:* Alexa Graziani > *Sent:* Tuesday, December 19, 2023 11:12 AM > *To:* John McColman ; Arshdeep Brar ash@infrontmarketing.ca>; Patrick Zehnder > *Cc:* Timothy Thomas > *Subject:* Calgary Targeting Update > > Hi InFront Team, > > Tim connected with Chuck and he agrees that all the high-density 50+ area= s > should get targeted based on that new census map, except for one location= . > > The section in the screenshot attached of the NE of Calgary should not be > targeted in our regular campaign but can be targeted in the new > CDHC-specific campaign. > > Let us know when you have a proposal on how to achieve the new targeting. > I want to implement it by Jan 2nd at the latest. > > Sincerely, > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > *Please note my email has changed: * > agraziani@thekey.com > > > TheKey.com > > [image: TheKey] > > > > --=20 Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com TheKey.com [image: TheKey] --0000000000008edea1060cf3c649 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Ash, To confirm, that means we would= : keep our existing targeting and exclusion set (below) add "calgary" targeting add those two locations