--000000000000b7ab670617f55284 Content-Type: text/plain; charset="UTF-8" Hi Ash and Team, Thank you for all the work you've done on our accounts; we've come a long way together, and we appreciate the partnership! As we work together during our final month, I'd like to align on the final projects together: *1. Final Keyword Adjustments. *Those are underway in a separate thread. *2. Transition Campaigns to Optimize off of Leads* We now have over 30 leads matched in the platform in the last 30 days! Based on campaign performance, we'd like to: - A) Transition Mississauga, Toronto, and Vancouver to optimize just off of "All SF Leads" as the conversion level at the campaign level (you'll likely need to create a custom conversion action to achieve this). - None of these markets hit our 3 or 4:1 goals in March or April, so it should be low risk to fully transition them. - B) Use an experiment to run 50/50 split tests for Winnipeg and Calgary for 30 days. - Each of these markets hit our 4:1 goal in either March or April and saw strong cost per opportunity in both months. Therefore, I want to take a slower approach by keeping some of the spend in our existing structure. The requested completion date for this is 5/15, and we can review the ask in our 5/14 meeting if that's helpful. *3. Ad Copy Review. *Please send an update on how the ad copy optimizations have impacted the account. This should include how many we now have at Excellent compared to before and a comparison of our CTRs by ad strength. (Requested Completion Date 5/17) *4. Final Meeting. *Does Tuesday 5/28 at our normal 11am PST time work for us to have a final call to review any outstanding questions or action items? Sincerely, -- Alexa Graziani Senior Marketing Manager - Consumer Growth TheKey.com [image: TheKey] --000000000000b7ab670617f55284 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Ash and Team, Thank you for all the = work you've done on our accounts; we've come a long way together, a= nd we appreciate the partnership! As we work toget= her during our final month, I'd like to align on the final projects tog= ether: 1. Final Keyword Adjustments. Those = are underway in a separate thread.=C2=A0 2. Tra= nsition Campaigns to Optimize off of Leads We now have over 3= 0 leads matched in the platform=C2=A0in the last 30 days! Based on campaign= performance, we'd like to: A) Transition Mississauga= , Toronto, and Vancouver to optimize just off of "All SF Leads" a= s the conversion level at the campaign level (you'll likely need to cre= ate a custom conversion action to achieve this). None of these = markets hit our 3 or 4:1 goals in March or April, so it should be low risk = to fully transition them. B) Use an experiment to run 50/50 sp= lit tests for Winnipeg and Calgary for 30 days.=C2=A0 Each of t= hese markets hit our 4:1 goal in either March or April and saw strong cost = per opportunity in both months. Therefore, I