This is a multi-part message in MIME format --_----------=_MCPart_1316108286 Content-Type: text/plain; charset="utf-8"; format="fixed" Content-Transfer-Encoding: quoted-printable ** April Toolkit ------------------------------------------------------------ Solidifying our Value in the Trusted Advisor Space Key Marketing Dates * Occupational Therapy Month (US) * Parkinson=E2=80=99s Awareness Month * Stress Awareness Month (US) * 11th World Parkinson=E2=80=99s Day Sales Tools ** Dr. Shadi Dementia Webinar ------------------------------------------------------------ We have a wonderful opportunity to provide free education to our referral= partners on Person-Centered Dementia Care" hosted by our very own Dr. Sha= di. In this session=2C Dr. Gholizadeh will discuss essential strategies for de= mentia care=2C sharing expert insights on best practices and practical app= roaches to supporting individuals with dementia. This webinar is a valuabl= e opportunity for healthcare and elder care professionals to enhance their= knowledge and caregiving skills. Please read our strategy below=2C and if= you'd like to personally sign up=2C you can register here. (https://us06w= eb.zoom.us/webinar/register/WN_hIFxepByQvmWVTMHH4aEow) Strategy for the Month * Text and Print Flyer Promotion + Use the flyers to promote via text here (https://drive.google.com/file/d= /1e9bq0aBfwi1rvWGUJLl-IDT4H4fxWT3g/view?usp=3Dsharing) or print-ready pdf= here (https://drive.google.com/file/d/1dv_3ayo5ropfENQHk_y4p5IQQjM3irSD/v= iew?usp=3Dsharing) * Social Media Promotion + Post on social media using TheKey's Sales Social Calendar (https://docs.= google.com/spreadsheets/d/15uDCaj7CIsyuvIMSqb_Ic9sFMV4VA7lqDgGFRajL0Ug/edi= t?usp=3Dsharing) for Monday March 31st and April 7th. * Salesforce Email Drip Campaigns + Statistically=2C it takes multiple "touches" before someone acknowledges= =2C reviews=2C and accepts an invite. Leadership would like to drip this i= nvitation with slightly altered subjects and content 3 times prior to the= event in order to allow multiple touches=2C with the hope of higher regis= tration rates. There will be one the week of 3/31 and one the week of the= event. * Viewing Party + Host a viewing party at a community or in your office conference room * Post-event + Ask for a quick meeting post-event to connect on what you both learned i= n the session and how you can integrate that into your work with individua= ls with dementia. o #### o Hello =2C I hope you enjoyed the Person-Centered Dementia Webinar.= I'd love to connect next week on what our thoughts were and how we can be= tter support those with cognitive decline and dementia. How is = for you? o #### + You can also offer viewing parties to referral partners who may not have= been able to attend live (we will provide a link to the recording). + Sales Operations plans to work with our website team to have the recordi= ng hosted on our website for future viewing! ** Estate Planning Council - True Cost of Aging