--94eb2c07b19c00c6d105481de6c6 Content-Type: multipart/alternative; boundary=94eb2c07b19c00c6cf05481de6c5 --94eb2c07b19c00c6cf05481de6c5 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Thank you for your great participation on our call today. Below is an outline of what we discussed: *Incentive Plans for Staff* - We set up company and individual goals, the goals are weighted, the employee can earn up to 5% of their salary, we track monthly and pay at the end of the eyar - Quarterly bonus on revenue threshold - Set a sales (revenue) goal for the year. Different amounts based on position. For admin and schedulers who are hourly is about $2K. for CC= M who already have a stronger salary, about $1K. $100 to caregiver employe= es who were exceptional. Every 100 hours increase in billed hours per week,= we bring in lunch for the office. - Office staff everyone is eligible for a 2-part incentive 10% of salary for hitting monthly goal, another 10% annually for hitting stretch goals= at year end. - Sales incentive - The greater of the base or 7% of revenue from referral sources at ramp up and then once they hit that threshold, 7% go= ing forward *Managing press releases* - Using an outside marketing firm - PR Newswire. Not national feeds, looking to get picked up by local media. PR Web does only online. PR newswire is more expensive but broa= der than just online. 5 press releases per year for $1975. Paid $400 one-ti= me fee to have our logo incorporated. *Consumer marketing ROI* - Ad words/Web #1, a few large clients from Radio. Ad words $3,000 per month for 3 sites for 2017. Last year $2,500 per month on 2 sites - Ad words/Web. Yelp helps on apple maps. Using ad words express spending $800 - Ad words/Web. $2,500 per month - ROI - Revenue 14.4 x spend. 6 dollars for every dollar we spend. $2,188 aver per month. 2016 spent $26K just ad words plus $1K per month for hosting and SEO *Referral marketing, top referrer categories for 2016* - Home Health & Hospice - Communities/CCRCs - Facilities (Rehabs/SNF) - Hospitals *Contact Management =E2=80=93 ClearCare vs. Act! Vs. Nutshell* *Managing Tier C Clients, minimums, scheduling suggestions, pricing suggestions* *Our next all will be* Thu, Mar 9, 2017 9:30 AM - 10:30 AM PST United States: +1 (571) 317-3129 Canada: +1 (647) 497-9391 Access Code: 747-861-517 *February Cohort Announcements* [image: Inline image 1] What an exciting first month it was for HCA in 2017! We are now approaching the middle of the first quarter and are so excited to have all of you on the Cohort Call today. Here are some announcements: *Leadership Meeting (Formerly Regional Meeting)* Our 2017 Leadership Meeting will take place at the Westin O=E2=80=99Hare in= Chicago on Friday, April 7th. All franchisees (open to owners and general managers) will be meeting at the same hotel this year. We will host a cash bar and set-up dining options on Thursday evening. Friday will be two all-day seminars. The first se