Negative Keyword List

--_007_YT3PR01MB6317D09A6E8EB861ABAFFB68D7899YT3PR01MB6317CANP_ Content-Type: multipart/alternative; boundary="_000_YT3PR01MB6317D09A6E8EB861ABAFFB68D7899YT3PR01MB6317CANP_" --_000_YT3PR01MB6317D09A6E8EB861ABAFFB68D7899YT3PR01MB6317CANP_ Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: quoted-printable Hi Guys, Thanks for the time yesterday. We've loaded up the negative keyword list. Take a look. It's relatively basic but hoping to constantly improve on this= to ensure our targeting is as accurate as possible. https://docs.google.com/spreadsheets/d/1xBzQKzgg_mKHbXMf1U_Igv4lmOakFHRKHIL= P5RqYhMY/edit?usp=3Dsharing The access level will be view-only, but I wanted to gather feedback before = sending it out to all markets, asking for their negative keywords. Our improvements will be to adjust call times (6am - 10pm weekdays and 8-8 = on weekends). It will also include fully removing any call extensions to cu= t down unwanted calls. More focus on memory care, dementia and PRIVATE language. Less importance t= o cancer services, and avoid extended care facilities (which we've done bef= ore but will continue to remove). We will look into radius targeting for Calgary. The catch to this is the bu= siness we have (Health Care). Google may not allow radius targeting with he= alth messaging. They allow FSAs, but may not like radius. We will see what = we're allowed to do or what we can get away with. Tim, Ash and I will review budgets per market as well and loop back. I think the market budgets should be adjusted, and we will provide feedback= and a breakdown per market (other than $6k per market). We will also be putting another document together for all markets similar t= o this, that will show all keywords we're using. Any questions, please let me know! John McColman In Front Marketing Results Driven Performance Marketing 403.861.9727 john@infrontmarketing.ca Suite 401 - 255 17 Ave SW, Calgary, AB [cid:image001.jpg@01D89608.1DAA8990] [htt= ps://images2.imgbox.com/4f/28/0CulP3sT_o.png] [https://images2.imgbox.com/86/7d/UEdGNfFZ_o.png] [cid:image004.png@01D89608.1DAA8990] --_000_YT3PR01MB6317D09A6E8EB861ABAFFB68D7899YT3PR01MB6317CANP_ Content-Type: text/html; charset="us-ascii" Content-Transfer-Encoding: quoted-printable v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Hi Guys, &nbsp; Thanks for the time yesterday. We&#8217;ve loaded= up the negative keyword list. <span style=3D"font-size:10.0pt;font-family:&quot;Op= en Sans&quot;,sans-s