--00000000000050da9a05fad027d5 Content-Type: multipart/alternative; boundary="00000000000050da9805fad027d4" --00000000000050da9805fad027d4 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi John, We do not want to move forward with call ads. It doesn't seem like this would be effective given our track record with call extensions. This actually seems like it could perform worse because it looks like it replaces the headline with the phone number so there is even less messaging around our offerings. Given there is so much effort to build it out and track it correctly, we'd rather the team put the effort toward optimizing the regular search ads more effectively. Sincerely, On Wed, May 3, 2023 at 12:44=E2=80=AFPM John McColman wrote: > A call-only ad is when someone can click on an ad and call directly > (similar to an extension). Direct click to call from an ad. > > > > Extensions we=E2=80=99re tracking, although we=E2=80=99re not using as we= didn=E2=80=99t have > success with them. > > > > We are tracking call-only effectiveness now. > > https://support.google.com/google-ads/answer/6341403?hl=3Den > > > > Here is an example of what they look like. I just pulled this from Google > Images. > > > > [image: Complete Guide to Call-only Ads in Google | Ruler Analytics] > > > > > *John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > > > *From: *Alexa Graziani > *Date: *Wednesday, May 3, 2023 at 1:14 PM > *To: *John McColman > *Cc: *Timothy Thomas , Megan Heinen > *Subject: *Re: Quarterly Report > > Hi John, > > > > This outlines the technicalities of tracking but my question is more > basic - what is a call ad in Google? > > > > How does it function? How is it different from a call extension? Why do > you think it would preform better than a call extension? What's the > strategy behind them? Etc > > > > Sincerely, > > > > On Wed, May 3, 2023 at 12:11=E2=80=AFPM John McColman > wrote: > > One last follow-up on the data. It is *Google's data going to CallRail*, > not Google receiving CallRail data. > > > > I=E2=80=99m not sure if I was clear on this. > > > > > *John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > > > *From: *John McColman > *Date: *Wednesday, May 3, 2023 at 1:03 PM > *To: *Alexa Graziani > *Cc: *Timothy Thomas , Megan Heinen > *Subject: *Re: Quarterly Report > > Hi Alexa, > > > > I thought the information provided previously was sufficient. I apologize > for the misunderstanding. > > > > *This is from Google:* > > > > CallRail is not capable of tracking the calls from call-only ads from > Google. Although it=E2=80=99s not what we=E2=80=99re optimizing for, ther= e is a lot of > value in this. To track those in CallRail, we need to implement the step= s > described in this article > https://support.callrail.com/hc/en-us/articles/5712058826765. > > > > > > *In CallRail, here is what we have (from them). * > > > >