--_004_YT3P288MB0077135292FE665578A9B527AE0F2YT3P288MB0077CANP_ Content-Type: multipart/alternative; boundary="_000_YT3P288MB0077135292FE665578A9B527AE0F2YT3P288MB0077CANP_" --_000_YT3P288MB0077135292FE665578A9B527AE0F2YT3P288MB0077CANP_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Hey Alexa, So far, Toronto and Winnipeg seem to be doing much better as compared to th= e rest of the markets: overall, this is what we have seen for conversions in all of the markets: [https://i.gyazo.com/34909a417fb66cd44586b7dc87ccf8f0.png] All SF Leads: Toronto: 4 Winnipeg: 1 Vancouver:2 Mississauga: 2 All of the keywords that lead to these conversions are either in testing st= age 1, newly added, previously inactive or a few even top performers from o= ther markets that were newly added to these markets. Before I go further into the insights, I would like to mention that the mai= n area of optimization for all the campaigns is keyword optimization. addin= g new search terms and negatives and funnelling out the poor performers. Th= e drop in leads is primarily caused due to lost campaign optimization and k= eyword optimization, but this is only our first two weeks, with the volume = of conversions we are getting in the new accounts, we are hoping to very so= on get to the desired level of optimizations and performance. Other than this, we are not noticing any specific search trends or anything= seasonal in the market. Overall, we are not seeing a lot of repetitive conversions from exact keywo= rds. Regarding search impressions, we are doing well in all the markets. [https://i.gyazo.com/f5d5f4c1f385feed24302af689d3ad95.png] We will be adding many new keywords for keyword revamping and analysis stra= tegy. So far, the search term analysis has been done for Toronto, and the l= ist below contains some of the keywords that we will be adding to Toronto. = The exact labels and ad groups are yet to be added. here is the list for To= ronto so far: https://docs.google.com/spreadsheets/d/1zsD810XkWgC1IndKwjivb= ZMf7V4q_WeAWzzSTYIiT_s/edit?usp=3Dsharing For our negative keyword lists in the new account, we will also be reanalyz= ing the lists and separating them into separate categories, from strictly t= o moderate and testing negatives. here, competitor lists, etc, will also be= separated by keyword themes. Keywords paused because of conversions on outbound clicks for career applic= ation: Total amount spent on these keywords: $323.24 Most are from the Vancouver market, followed by Mississauga and Toronto. Ideally moving forward, we would pause all the same keywords in other marke= ts too, but this can also be as a rsult of just the search terms that the k= eyword was triggered by so for now, lets keep it as is, in future we will m= ake those changes and we have also done a search term analysis and below th= e keywords are the search terms that lead to these career page related conv= ersions that are now added as negatives. Keyw