--000000000000155140060fbb0885 Content-Type: multipart/alternative; boundary="00000000000015513e060fbb0884" --00000000000015513e060fbb0884 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I agree. Ash - can you please share some ideas on how we can achieve this without throttling our search volume potential? On Tue, Jan 16, 2024 at 10:29=E2=80=AFAM Timothy Thomas wro= te: > Hi Alexa, > > I think we should only focus on search terms relating to senior care. Som= e > of these are far too broad or unrelated to our services. > > Thanks! > > On Mon, Jan 15, 2024 at 5:23=E2=80=AFPM Alexa Graziani > wrote: > >> Hi Ash, >> >> Thank you so much! >> >> A couple of thoughts/questions: >> >> - The Dec 2023 report >> says >> we got 351 clicks for the CDHC search campaign. However, these searc= h >> terms only account for 80 clicks in broad match and 58 in phrase/exac= t, >> bringing us to 138 total. So the other 60% of clicks were clicks Goog= le >> wasn't willing to show us, is that correct? >> - Phrase and exact search terms look great! >> - Broad match is capturing way too many searches >> - I've highlighted the document >> - green are search terms I think we would want to capture >> - purple are ones I have questions on - @Timothy Thomas >> - can you look at the ones in purple on this >> tab? My main question is how relevant are general searches abou= t alberta >> health? Would we want those, or only ones directly related to s= eniors/home >> care/older adults? (my guess is the latter but I'm not sure) >> - white are ones that we would not want to capture in this >> campaign because we'd want to capture them in our regular Calga= ry account >> (not the CDHC one) >> - red are ones I think we would want to actively exclude >> - when it comes to the keywords we're actually paying for, most of >> them seem pretty relevant, so that's good >> - but again, this report only seems to account for $180 of the >> $600 that we spent that month. Is the rest the portion that Goo= gle has >> labeled as "search terms not shown in this report that resulted= in click >> but were not searched on by a significant number of people"? We= usually >> find that about 1/2 of our spend is associated with this catego= ry in any >> given timeframe in the US >> - Broad match did generate the 1 tracked conversion so I'm >> hesitant to make any changes but would like to brainstorm what opt= ions we >> have here to hone in on things. >> - Some of the issue here is likely that this campaign is not in >> the same account as the other campaigns we are running (and the= refore can't >> learn what's most relevant among them), but given we don't have= a timeline >> for that to happen, we'll need to explore other options >> >> >> Sincerely, >> >> On Mon, Jan 15, 2024 at 8:47=E2=80=AFAM Arshdeep Brar >> wrote: >> >>> Hey Alexa, >>> >>> >>> Please use the link below to access the search term report. I have adde= d >>> subsheets for broad match separately and ex