--00000000000097881e06097f23ab Content-Type: text/plain; charset="UTF-8" Hi John and Ash, We're working to make a big push on the client directed home care program in Calgary. I know we already have the ad group with the blog as the landing page, but we want to explore a few other ideas with you. Please don't make any changes until we've agreed on the impacts but here is what we are thinking: 1. We would like to expand the geography to include the NE part of the region. In order to do this, we would need to make it a separate campaign because location targeting is set at the campaign level, correct? 2. We would like to expand to all incomes. Because the government is paying for this service, the income level of the senior themselves doesn't really matter. This expansion would only be for the client directed ad group / campaign. 3. We would like to create a new landing page on TheKey.com that is focused more on how TheKey can help them through this process with clear CTAs. Is there any issue using a TheKey.ca landing page in the account since the rest are all the HCA landing pages? Do you have any other thoughts on how we can leverage this program through our ads? Sincerely, -- Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [image: TheKey] --00000000000097881e06097f23ab Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi John and Ash, We're working to m= ake a big push on the client directed home care program in Calgary. I know we already have the ad group with the blog as the = landing page, but we want to explore a few other ideas with you. = Please don't make any changes until we've agreed on = the impacts but here is what we are thinking: = We would like to expand the geography to include the NE part of the reg= ion. In order to do this, we would need to make it a separate campaign beca= use location targeting is set at the campaign level, correct? We wo= uld=C2=A0like to expand to all incomes. Because the government is paying fo= r this service, the income level of the senior themselves doesn't reall= y matter. This expansion=C2=A0would only be for the client directed ad grou= p / campaign. We would like to create a new landing page on TheKey.= com that is focused more on how TheKey can help them through this process w= ith clear CTAs. Is there any issue using a TheKey.ca landing page in the ac= count=C2=A0since the rest are all the HCA landing pages? = Do you have any other thoughts on how we can leverage this progr= am through our ads? Sincerely,=C2=A0 -- Alexa Graziani Senior Marketing Manager - Consumer Growth Please note my email has changed: agraziani@thekey.com (650) 416-1538 Ext. 181538 <font style=3D"color:rgb(77,77,79)!important;font-family:Arial,Helveti= ca,sans-serif;line-height:24p