--000000000000089b5e05fd8f76dd Content-Type: multipart/alternative; boundary="000000000000089b5c05fd8f76db" --000000000000089b5c05fd8f76db Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, Great to have you back!! Megan and I have been working with InFront on standardizing, optimizing, and changing budgets for campaigns. Here is the data we used to decide on the budgets for June. The focus was on reallocating spend with a slight increase overall: https://docs.google.com/spreadsheets/d/1U-JODxfEJN9lhjF8roHiJ2Kn9VRNKsMMnmD= ot2ZG7Uw/edit#gid=3D0 We had some back and forth with Angie about how high/at what pace to increase budget, so I'll forward you the main takeaways from the thread. Please review the main areas outlined below prior to our call so we can go into more detail on the call tomorrow: 1. Call Listening and Lead Tracking - Megan and I are now listening to every Canadian call from paid . We are calling out any that should have been entered as leads to Joey= and then he is reviewing it with the rest of the team. They are also ente= ring more leads into Salesforce so we can get better data. As long as the = lead is truly looking for home care, they are entering it in (regardless o= f if it's below min hours, needs govt assistance, etc). It is known that t= his will cause a dip in lead to opp conversion rates, but will help us optimize the campaigns. 2. Attribution - In general - we still can't see the attribution source for about 50% of the leads entered into Salesforce for the Canada Division in M= ay. Please make sure all team members are entering leads within 24 hours = and including the phone number the person called in from as well as their email (if it's a webform) - Paid results by market (we can look at the budget document for a longer timeframe and then April/May here) - From March-May, we can see 21 SOC. That's about 7 per month (possibly 8 if May can generate a few more SOC in the next couple = of weeks). Given we're currently spending ~$39k CAD, we don't recomme= nd dramatically increasing the budget. Instead, we recommend we collectively focus on optimizing the campaigns now that we have 3 months of data to work from for most markets - Montreal PPC should be pulling in correctly as of June (with some data in April / May) 3. Account ad group/keyword structure - We started a restructure of the ad groups and keywords to more accurately reflect the theme of the keywords so that we can review results more easily. We started with Vancouver and now it's getting applied to all regions. We can screen share on the call to go over it in more detail= . 4. Keyword Optimizations - We sent Infront a breakdown of the keywords across the locations they manage and the performance so that they can trim back on keywords that aren't doing well and invest more in keywords that are converting. That is attached for your reference. 5. Ad schedule - We see a big difference in the intake quality when it's handl