--0000000000003150c30634a6bf99 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks Tim. Do you happen to have Tier breakdown for the SOCs? Or at least the names and Kevin can run them down. On Thu, May 8, 2025 at 4:37=E2=80=AFPM Timothy Thomas wrote= : > Hi Chris, > > Just a quick summary of our direct mail efforts in Calgary and Winnipeg s= o > far. We=E2=80=99ve run campaigns in both markets without custom tracking = tools > initially=E2=80=94no unique URLs or phone numbers=E2=80=94so attribution = relied heavily on > RIMs and CSMs asking clients how they heard about us. That said, we=E2=80= =99ve > since implemented QR codes and a custom CallRail number to improve > tracking. We have two campaigns being distributed this week. > > Despite the limitations, we did see a noticeable bump in starts in the tw= o > weeks following each drop. Here=E2=80=99s a quick breakdown: > > *Calgary* > > > - > > *Postcards Distributed:* 40,000 (2 campaigns) > - > > *Leads:* 17 > - > > *Opportunities:* 14 > - > > *Starts:* 7 > - > > *Total Cost:* $12,600 > - > > *Cost per Start (SOC):* $1,800 > > *Winnipeg* > > > - > > *Postcards Distributed:* 20,000 (2 campaigns) > - > > *Leads:* 16 > - > > *Starts:* 5 > - > > *Total Cost:* $7,200 > - > > *Cost per Start (SOC):* $1,440 > > Let me know if you have any questions, > > Thanks, > > Tim > > On Wed, May 7, 2025 at 9:00=E2=80=AFPM Chris Gerard > wrote: > >> Ok. Thanks >> Sent from my iPhone >> >> On May 7, 2025, at 4:59=E2=80=AFPM, Timothy Thomas wrote= : >> >> =EF=BB=BF >> Hey Chris, >> >> Yes, I can get that to you. It varies a little by market but I'll pull >> together the data. Give me a day. >> >> Thanks >> Tim >> >> On Wed, May 7, 2025 at 5:55=E2=80=AFPM Chris Gerard >> wrote: >> >>> Hey Tim, >>> >>> Do you have any conversion rates from mailer campaigns we have done in >>> your region? >>> >>> -- >>> Kind Regards, >>> >>> >>> *Chris Gerard* >>> CEO | *TheKey* >>> Mobile: 817-313-7913 >>> [image: TheKey] >>> >> --=20 Kind Regards, *Chris Gerard* CEO | *TheKey* Mobile: 817-313-7913 [image: TheKey] --0000000000003150c30634a6bf99 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks Tim.=C2=A0 Do you happen to have Tier breakdown for= the SOCs?=C2=A0 Or at least the names and Kevin can run them down. On Thu, May 8, 2025 at 4:37=E2=80=AFPM Timothy Thomas < tt@thekey.com > wrote: Hi Chris, Just a quick summary of our direct mail efforts in Calgary and Winnipeg = so far. We=E2=80=99ve run campaigns in both markets without custom tracking= tools initially=E2=80=94no unique URLs or phone numbers=E2=80=94so attribu= tion relied heavily on RIMs and CSMs asking clients how they heard about us= . That said, we=E2=80=99ve since implemented QR codes and a custom CallRail= number to improve tracking. We have two campaigns being distributed this w= eek. Despite the limitations, we did see a noticeable bump in starts in the t= wo weeks following ea