--0000000000002295640612793187 Content-Type: multipart/alternative; boundary="0000000000002295640612793186" --0000000000002295640612793186 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Here is the list of keywords by market. The code is as follows: - stage 5 top converters are the keywords that have led to the most opportunities/SOC - testing stage 1-4 references how recently they were added/how many leads/SOC we can see - stage 1 are the newest keywords where we don't have enough data on them yet - stage 2-4 means they have enough data to keep but aren't top performers yet Sincerely, On Wed, Feb 28, 2024 at 5:59=E2=80=AFAM Timothy Thomas wrot= e: > Thanks Alexa. Looking forward to it. > > On Tue, Feb 27, 2024 at 2:22=E2=80=AFPM Alexa Graziani > wrote: > >> Hi Cheryl and Tim, >> >> I'm looking forward to our call tomorrow. Here's the agenda for the call= . >> Let me know if anything is missing or if there's anything you'd like to >> prioritize. >> >> >> 1. Review Canada/Toronto overall strategy (main levers we can pull >> for optimizing): Alexa >> - Geographical targeting >> - Keyword targeting >> - Ad creative >> - Household income >> - Age Range >> 2. Share strategy brainstorm: Tim/Cheryl >> 3. Review lead Quality concerns: Tim/Cheryl >> - Out of service area - common postal codes >> - Not looking for services - common services they are looking for >> if they aren't looking for ours >> 4. Review future optimization options once on TheKey.ca: Alexa >> - Bid strategy targeting (optimizing off of return on ad spend >> instead of clicks or calls/forms) >> - Diversify advertising channels within Google (Performance Max) >> >> >> On Wed, Feb 21, 2024 at 3:03=E2=80=AFPM Alexa Graziani >> wrote: >> >>> Hi Cheryl, >>> >>> Yes, this outline is for us to have jumping-off points for us to discus= s >>> next week, we do not need to dive into it more via email. There's a lot= to >>> consider/cover/talk through though, so I think it's good to have an out= line >>> of information on all the areas we'll want to cover (outlined in the >>> previous email). I look forward to continuing the conversation on these >>> points next week and look forward to hearing more about the ideas you'v= e >>> discussed. >>> >>> Sincerely, >>> >>> Sincerely, >>> >>> On Wed, Feb 21, 2024 at 2:20=E2=80=AFPM Cheryl Cartwright >> ccartwright@thekey.com> wrote: >>> >>>> Hi Alexa, >>>> >>>> This definitely is too much for an email and we can discuss next week >>>> in our call. I wasn=E2=80=99t referring to the last 18 months or so. W= hen I said >>>> historically I meant what we saw as owners over the last decade. A lot= has >>>> changed since Covid. Our strategy has to change as well. Especially in= a >>>> market like Ontario. While it may look like Vancouver on paper, it=E2= =80=99s not. >>>> >>>> Tim and I have discussed some ideas and we can definitely all talk >>>> about it next week. >>>> >>>> Have a good night, >>>> >>>> Cheryl >>>> >>>> >>>