Lifeguard pricing Questions to Iron Out Before Meeting Next

From
Shadi Gholizadeh <shadi@thekey.com>
To
Ashley Mirone <amirone@thekey.com>, Joey Taylor <joey.taylor@thekey.com>, Timothy Thomas <tt@thekey.com>
Date
Fri, 14 Mar 2025 11:16:19 -0700
Folder
INBOX
--0000000000000f410e06305170ce Content-Type: text/plain; charset="UTF-8" Hi everyone, I have what I think the current proposed pricing model is below. Derek wants us to refine before we meet next: 1- Are we missing out on potential to use data to show our tier 3 and tier 4 clients why staying on care or moving up is valuable if we don't include them in this in the same way we are including tier 1 and 2? Thoughts on an A/B test where we offer as subscription model for some vs hourly increase? 2. For tier 1, if they move in to tier 2 why 99 increase and not just moving up in price to the tier 2 price 3. What is the messaging around rolling to subscription if you decrease hours (at what point do we tell them that? is like a "we include this technology for clients receiving X hours a week of care. If you do reduce care there is a pricing increase if you want to retain) 4. What needs to be true for everything to sync up with first visit (pricing and technology synced) Markets: All of Canada - Wifi sensing $199 / month - With Fall detection $399/month *Lifeguard Care (Home Care clients)* *Toronto:* - WiFi Sensing included for all clients receiving 40+ hours/week of care. - We will assess our ability to upsell to this level of service. - Fall Detection: $299/month *Rest of Canada:* - *Tier 1:* $0.50/hour (Clients must maintain Tier 1 status; otherwise, a $99/month fee applies.). Fall Detection: $299/month - *Tier 2:* $1.00/hour (Clients must maintain Tier 2 status; otherwise, they transition to the subscription model.). Fall Detection: $299/month - *Tier 3 & 4:* No hourly increase; promote the subscription model for post-service continuity. ________________________________ *Key Metrics for All Offices* We will track the following performance indicators: - Closing Rates - Client Mix - Start of Care Retention -- Shadi Gholizadeh, PhD, MPH, MSc, CMC Head of Quality and Clinical Development *Please note my email has changed:* shadi@TheKey.com (408) 781-3156 TheKey.com --0000000000000f410e06305170ce Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi everyone,=C2=A0 I have wh= at I think the current proposed pricing model is below. Derek wants us to r= efine before we meet next:=C2=A0 1- Are we missing= =C2=A0out on potential to use data to show our tier 3 and tier 4 clients wh= y staying on care or moving up is valuable if we don&#39;t include them in = this in the same way we are including tier 1 and 2? Thoughts on an A/B test= where we offer as subscription model for some vs hourly increase? 2. For tier 1, if they move in to tier 2 why 99 increase a= nd not just moving up in price to the tier 2 price 3. What is the messaging around rolling to subscription if you decrease ho= urs (at what point do we tell them that? is like a &quot;we include this te= chnology for clients receiving=C2=A0X hours a week of care. If you do reduc= e care there is a pricing increase if you want to retain) 4. What needs to be true for everythi

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