--0000000000000c6831062e861c3e Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Calgary Market 1. Assessment & Conversion Issues What are the main barriers to moving leads through the funnel? - Government Funding Delays: The Calgary market tends to wait for government funding, with delays of up to 30 days. This likely slows down the process of moving leads through the funnel, preventing them from transitioning quickly to the SOC stage. - Lead Quality: Also, leads coming into the funnel are of low quality, which contributes to moving them to the next stage. 2. Market-Specific Insights Why are assessments not converting into starts in Calgary? - This delay is more of a timing issue rather than a fundamental issue with pricing or competition. Clients might be ready to start care but ar= e waiting for their funding to come through, which can result in assessmen= ts sitting idle for longer periods before conversion. 3. Lead Generation & Funnel Performance What=E2=80=99s happening at the middle and bottom of the funnel? - The key issue is that leads in the Calgary market are down 50% due to a reduced budget for our paid ad campaigns and our website's organic listing. With a lower budget, our visibility in search results has diminished, leading to fewer leads entering the top of the funnel. This drop in lead volume has a ripple effect throughout the entire funnel, causing declines at the middle and bottom stages as well. Calgary's website=E2=80=99s organic search visibility has likely been impacted due= to the reduced investment in SEO, which can cause a lower ranking in search results. This makes it harder for potential leads to find you, leading t= o fewer leads entering the funnel. 4. Bounce-Back Strategy What specific steps are being taken this week to recover lost momentum? - Postcard Campaign: The newly launched postcard campaign in target postal code areas, aligning with government funding, is a step to recapt= ure lost momentum. This campaign directly addresses the funding issue and reminds potential clients about the available CDHC government support. - We recently had a meeting with Emma's team where we brainstormed several initiatives to recover lost momentum. We focused on two key area= s: Improving paid ad search and boosting organic listing. Are there any high-value opportunities from last week that are still active and could close this week? - Look at the assessments and opportunities that stalled last week due to the funding delay. Having Cheryl follow up to check if their funding = has come through could help move them forward in the funnel. Thanks, Chuck On Wed, Feb 19, 2025 at 1:32=E2=80=AFPM Timothy Thomas wrot= e: > Good afternoon, > > Please take a moment to review the attached deck containing last week=E2= =80=99s > metrics. Specifically, I=E2=80=99d like your comments on slide 6 and slid= e 10 in > relation to your revenue, census, and pipeline performance. Please send > your comments over bef