--00000000000053e81f0639a8c0cf Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I think that's the best route - especially if they have strong sense of community connections On Fri, Jul 11, 2025 at 9:50=E2=80=AFAM Timothy Thomas wrot= e: > Would it make sense to include the GMs for local content creation? > > On Fri, Jul 11, 2025 at 10:36=E2=80=AFAM Emma Zumsen > wrote: > >> Company Cue. We're kicking off this morning. I want to give them your >> workstream contacts. Other than yourself who should I put on the list fo= r >> them to coordinate an initial intake with? Or do you want to manage >> facilitation and scheduling of that? >> >> On Wed, Jul 9, 2025 at 12:40=E2=80=AFPM Timothy Thomas w= rote: >> >>> Hi Emma, >>> >>> What's the name of the team / company we're working with on this projec= t? >>> >>> Thanks! >>> >>> On Tue, Jul 8, 2025 at 12:59=E2=80=AFPM Emma Zumsen >>> wrote: >>> >>>> Great, and I really like this team. They have a lot of experience of >>>> adjusting content for localization. >>>> >>>> The cost is USD. I'll look at calendars and get a kick off scheduled. >>>> >>>> Emma >>>> >>>> >>>> On Tue, Jul 8, 2025 at 11:31=E2=80=AFAM Timothy Thomas = wrote: >>>> >>>>> Hi Emma, >>>>> >>>>> This sounds a lot like what I did last year with my content writer in >>>>> Canada. We had 3 articles per month with 5 hyper local customizations= for >>>>> each market. It came out to the same cost of $700 CAD / post. >>>>> >>>>> I'm super supportive of the idea. Is your $14K in CAD or USD? >>>>> >>>>> Thanks! >>>>> >>>>> On Tue, Jul 8, 2025 at 12:22=E2=80=AFPM Emma Zumsen >>>>> wrote: >>>>> >>>>>> Hi there, >>>>>> >>>>>> We got the quote back from our content partner and before I green >>>>>> light the project I wanted to align with you on costs and scope: >>>>>> >>>>>> I have asked them to create 20 hyper-localized posts for the Canadia= n >>>>>> markets. Their scope involves working with each market lead to under= stand >>>>>> the community, nuances in care delivery and needs, and aligning cont= ent >>>>>> recommendations with Phils' SEO KW priorities. >>>>>> >>>>>> Each market would get 4 posts or we can do 3 hyper local posts *and = *5 >>>>>> posts that are generally Canada specific and we can make minor adjus= tments >>>>>> to tailor them to the individual markets as necessary. >>>>>> >>>>>> Cost for the above is $14k (~$700/post) and includes translation for >>>>>> Montreal. >>>>>> >>>>>> We also also getting an additional 20 new blog posts for TheKey in >>>>>> general and those will be made available to Canada, too. I'm coverin= g that >>>>>> expense. >>>>>> >>>>>> Let me know if you're aligned on the cost above and I can get this >>>>>> kicked off later this week/early next. >>>>>> >>>>>> Emma >>>>>> >>>>>> >>>>>> >>>>>> *Emma Zumsen* >>>>>> SVP Consumer Growth & Marketing | *TheKey* >>>>>> Mobile: 612.387.8802 >>>>>> [image: TheKey] >>>>>> >>>>> --00000000000053e81f0639a8c0cf Content-Type: text/html; ch