--0000000000002744d80614a882af Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Caroline, Chad, and Tim, Below are the results for TheKey Canada Google Search advertising. The full results can be found here . Canada Google search advertising for TheKey produced the following results, based on data through Sunday March 24th: - $43,520 CAD spent - 2 SOC - 4 (67%) fewer than this time last month. - $21,760 CAD per SOC, 180% higher than this time last month. - 3 Clients Converted - 3 (50%) fewer than this time last month. - 38% assessment to client conversion, lower than last month=E2=80=99s = 55% and our 70% =E2=80=9823 average. - 8 Assessments Completed - 3 (27%) fewer than this time last month. - 36% opportunity to assessment conversion, higher than last month=E2= =80=99s 26% and lower than our 41% average. - 22 Opportunities - 20 (48%) fewer than this time last month. - 25% lead to opportunity conversion rate, lower than last month=E2=80= =99s 33% and our 2023 average of 30%. - $1,978 CAD cost per opportunity, which is higher than last month=E2= =80=99s $896 and the 2023 average of $1,308 CAD. - 87 Leads - 41 (32%) fewer leads than this time last month. The lower lead volume is likely attributed to three things: 1. Increase in spend toward caregiver-related calls/forms. We=E2=80= =99ve working with Web Dev to see how we can mitigate this. 2. After hours care inquiries not getting entered. We=E2=80=99re turn= ing off weekend ads to combat this. 3. Fewer negative keywords added. We=E2=80=99ve asked the agency to r= eview the search terms more thoroughly and add additional negatives to improve quality. - $500 CAD cost per lead, which is (68%) higher than last month=E2=80= =99s $297 and higher than our 2023 average of $393. Callouts: - Marketing=E2=80=99s primary focus is on reducing the cost per lead. We a= re doing this through two main changes: 1. Turning off our advertising on weekends. - There was a designated on-call intake member for Canada who recently resigned. Since then we have seen a dramatic increase in = care inquiries that came through after hours and were never entered int= o Salesforce. 2. Reviewing search terms more thoroughly. - We=E2=80=99ve asked our agencies to review what people are searchi= ng for more thoroughly and add more negative keywords to make sure we don=E2=80=99t show up for irrelevant searches. - Operational Ask - Review Report We Trained On 1. Tim - can you please have the team review the open leads/opps/assessments in the report we trained on? Declines in down-funnel conversion are compounding the effects of a slower top-of-funnel, cau= sing this overall dip for the month. Any improvement further down the funn= el will help a lot in getting March=E2=80=99s metrics closer to our 3:1 = baseline. - February Update 1. The region saw two more records start care, bringing us to 9 SOC and a 3.6 : 1 LTV : CAC ratio - April=E2=80=99s focus areas (cost per lead and lead to opp convers