Re: Canadian Newletter

From
Megan Heinen <mheinen@thekey.com>
To
Timothy Thomas <tt@thekey.com>
CC
Steve Koyanagi <skoyanagi@thekey.com>
Date
Wed, 1 Nov 2023 09:46:21 -0700
Folder
INBOX
--00000000000002d8ad06091a05d1 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Minor correction, I will be housing newsletters in Constant Contact, but they will also have prominent and dependable unsubscribing functionality. On Wed, Nov 1, 2023 at 8:58=E2=80=AFAM Timothy Thomas wrote= : > Yes it would be managed through mailchimp which has prominent unsubscribe > buttons. > > On Wed, Nov 1, 2023 at 11:51=E2=80=AFAM Steve Koyanagi > wrote: > >> Canada's anti-spam law is more stringent than the US because we need som= e >> form of consent to email folks. That being said, >> risk should be manageable as long as we are really on top of opt-outs. >> >> Will we have an unsubscribe button or how will it work? >> >> On Tue, Oct 31, 2023 at 1:00=E2=80=AFPM Timothy Thomas w= rote: >> >>> Branded TheKey. >>> >>> I would use our client / prospect / caregiver and referral source list >>> from clearcare and salesforce. They can opt out if they wish. >>> >>> I never had a problem before but let's see what Steve says. >>> >>> Thanks >>> >>> On Tue, Oct 31, 2023 at 2:26=E2=80=AFPM Megan Heinen wrote: >>> >>>> I'd love to be involved. A couple of questions: >>>> >>>> 1. Would it be branded TheKey versus HCA? >>>> 2. What list are you envisioning? I know Canada has stronger >>>> limitations on email opt-ins. >>>> >>>> Looping in Steve to help answer #2. I am rolling out a newsletter for >>>> the US and I see the value in a separate Canada version. We just need = to be >>>> smart about the list given different rules in Canada. >>>> >>>> On Tue, Oct 31, 2023 at 7:03=E2=80=AFAM Timothy Thomas = wrote: >>>> >>>>> Hi Megan, >>>>> >>>>> I chatted with Chen yesterday in regards to launching a Canadian >>>>> newsletter for clients, prospects, caregivers and referral sources. W= e used >>>>> to do a monthly edition in Montreal and I would like to institute som= ething >>>>> similar for Canada. >>>>> >>>>> If you look at our NPS scores, one of the consistent comments we see >>>>> is that "since the US / TheKey took over" things have gotten worse. I= 'd >>>>> like to use the newsletter as a means of showcasing what we're doing = in >>>>> Canada and building back some of that trust / pride in our local team= s. >>>>> >>>>> We have the capacity to manage this on our own but I wanted to see if >>>>> you would like to be involved / support the project. >>>>> >>>>> Thanks! >>>>> Tim >>>>> >>>>> -- >>>>> Tim Thomas >>>>> Head of Canada Division >>>>> *Please note my email has changed:* >>>>> tt@TheKey.com >>>>> (514) 591-9387 >>>>> TheKey.ca >>>>> [image: TheKey] >>>>> >>>> >>> >>> -- >>> Tim Thomas >>> Head of Canada Division >>> *Please note my email has changed:* >>> tt@TheKey.com >>> (514) 591-9387 >>> TheKey.ca >>> [image: TheKey] >>> >> > > -- > Tim Thomas > Head of Canada Division > *Please note my email has changed:* > tt@TheKey.com > (514) 591-9387 > TheKey.ca > [image: TheKey] > --00000000000002d8ad06091a05d1 Content-Type: text/html;