Re: Variable print - required art sample

From
Sardar Azimov <sardar.azimov@thekey.com>
To
Susan Robinson <susan@torpedomarketing.ca>
CC
Chuck Terlesky <cterlesky@thekey.com>, Timothy Thomas <tt@thekey.com>, Lynda Short <Lynda@torpedomarketing.ca>, Ray Smale <ray.smale@thekey.com>
Date
Thu, 4 Jul 2024 20:18:16 +0200
Folder
INBOX
--0000000000003e2930061c6ff908 Content-Type: multipart/alternative; boundary="0000000000003e292c061c6ff907" --0000000000003e292c061c6ff907 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Susan, As mentioned in my other email, can you please re-quote to include printing of the first name? Do we need to purchase another set of data from Canada Post or can we reuse the one from your agreement? Thank you. Sardar On Thu, Jul 4, 2024 at 7:45=E2=80=AFPM Susan Robinson wrote: > Hi Chuck, > > > > We are going to include, but in the address area so name and address was > to be included. We were unaware that we were supposed to print on the > front of the postcard as well. If you want there as well, we need to pri= nt > digitally so a different process and we need to requote. > > > > If you=E2=80=99re okay as is with the current quantity and budget, we wil= l > complete printing bulk offset, then variable print 1 location black only = in > the address area. That is the least expensive option that maximizes the > quantity to be mailed. > > > > If you=E2=80=99re okay with the art as received we will proceed with prin= ting. > Otherwise, let me know if you want me to requote as we=E2=80=99ve already= signed > the data agreement with Canada Post based on our understanding all was > approved. > > > > Susan > > > > *From:* Chuck Terlesky > *Sent:* Thursday, July 4, 2024 1:25 PM > *To:* Susan Robinson > *Cc:* Sardar Azimov ; Timothy Thomas tt@thekey.com>; Lynda Short ; Ray Smale ray.smale@thekey.com> > *Subject:* Re: Variable print - required art sample > > > > *EXTERNAL EMAIL:* > > I believe that we were going to include the senior's personal name on the > postcard as this was part of the original marketing plan=E2=80=94we might= need to > have a space to include it. > > > > Someone correct me if I'm wrong. > > > > Chuck > > > > On Thu, Jul 4, 2024 at 10:51=E2=80=AFAM Susan Robinson > wrote: > > I just reviewed Calgary and there=E2=80=99s no indication of a variable f= ield in > the art. This was approved to print but we=E2=80=99ve put a hold on it o= n press. > > > > If variable is needed on the front going forward, please ask your artist > to include it in the artwork so we know. I=E2=80=99m including one we=E2= =80=99re doing > right now for the 407 ETR for reference where we=E2=80=99re variable prin= ting and > the artist indicated =E2=80=9CFirst Name=E2=80=9D which we=E2=80=99re var= iable printing in yellow: > > > > > > > > Again, more expensive so let me know if you need me to requote. > > _________________________________________________________________________ > > *Susan Robinson* | Torpedo Marketing Inc | 2-67 Rainbow Creek Dr, Vaughan > ON L4H 0A6 | T: 905.795.0930 ext 222 | C: 416.996.9091 | > susan@torpedomarketing.ca | www.torpedomarketing.ca > > [image: torpedo1] [image: Signature Size (Created by Hiba)] > > > > > > > -- > > *Chuck Terlesky B.A., CCPE* > > > > > > *General Manager Winnipeg and Calgary Calgar