--0000000000003b8ab205f53de70d Content-Type: multipart/alternative; boundary="0000000000003b8ab005f53de70c" --0000000000003b8ab005f53de70c Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Louise and Mark, For our branding bridge on March 13th, please made sure to add TheKey as one of the brands we are targeting in all of our campaigns. Here is the ad copy we are using for our branded campaigns for your use. If there is ad copy you think will resonate with each market based on what has worked there historically, feel free to use that to replace anything that doesn't explicitly have "TheKey" in it (highlighted in green/bold). I've also included the keywords we're targeting for your use. If there are others that you think make sense to add, please let me know. Let me know if you need anything else from me in order to launch this new ad group on the 13th and let's plan to discuss this on our call next week. Ad Group TheKey RSA Headline 1 Live And Age In Your Own Home Headline 2 Great Caregivers You Can Trust Headline 3 Trusted In-Home Care Services Headline 4 Compassionate Caregivers Headline 5 Senior Home Care Experts Headline 6 Get Help At Home To Age Well Headline 7 A Balanced Approach To Care Headline 8 Care With Love. That's TheKey. Headline 9 Own The Way You Age Headline 10 TheKey in + City Name Headline 11 TheKey Headline 12 {Ad Group KW} Headline 13 Ad Group KW {LOCATION(City):Near You} Headline 14 20 Years Of Care Experience Description 1 Behind Every Caregiver Is A Team Of Care Experts Ready To Support And Guide You. Description 2 We Have More Than Great Caregivers, We'll Be Your Expert Guide Along Your Care Journey. Description 3 We=E2=80=99re TheKey, Formerly Home Care Assistance, The Seni= or Care Experts That Families Trust. Description 4 Our Caregivers Have a Genuine Passion For Caring and Best-In-Class Training. Keywords: [image: image.png] --=20 Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [image: TheKey] --0000000000003b8ab005f53de70c Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Louise and Mark, For our = branding bridge=C2=A0on March 13th, please made sure to add TheKey as one o= f the brands we are targeting in all of our campaigns. = Here is the ad copy we are using for our branded campaigns for your us= e. If there is ad copy you think will resonate with each market based on wh= at has worked there historically, feel free to use that to replace anything= that doesn't explicitly have "TheKey" in it (highlighted in = green/bold). I've also included the keywords w= e're targeting for your use. If there are others that you think make se= nse to add, please let me know.=C2=A0 Let me know = if you need anything else from me in order to launch this new ad group on t= he 13th and let's plan to discuss=C2=A0this on our cal