Re: Canadian Offices - NAP Info

From
Alexa Graziani <agraziani@thekey.com>
To
Kahl Orr <korr@homecareassistance.com>
CC
Timothy Thomas <tt@thekey.com>, Dan Watson <dan.watson@thekey.com>, Development Team <dev@thekey.com>, Andy Feldman <afeldman@thekey.com>, Phil Chanda <phil.chanda@thekey.com>
Date
Fri, 22 Jul 2022 10:50:02 -0700
Folder
INBOX
--0000000000005331d805e46877db Content-Type: text/plain; charset="UTF-8" Thanks, Kahl! Here is my initial answers/feedback which Tim can add on to: > > > I have a few questions for you: > > > - May you please confirm that the *Office Pages* and *Location Pages* > are accurate and approved, or let me know if we must revise the lists? > I'm a bit confused here. This doesn't seem to be matching the US structure. > In the US, we have the state pages and then the location pages (titled by > region , represented by the primary address, and associated with the > corresponding office objec tin Salesforce). That means for Canada we would > have provence pages and then the location pages associated with each office > object in Salesforce (and the corresponding address/etc). > > Phil - is there an SEO best practice when it comes to representing service areas on the site? Should we be creating multiple landing pages for a given office to better represent the many places they service? Or focus on optimizing one landing page (which is what we are doing in the US? Perhaps we should have a call to discuss this again? Kahl, if we go with the US framework then I have crossed through the offices that do not need landing pages. Those are secondary locations to the primary ones that will need pages (as such they will only have GMB pages and not an actual landing pag). This is because we only have office objeects/track Montreal, Toronto, Waterloo, Oakville, Winnipeg, Calgary, and Vancouver. Tim, is that correct? On the location tab, I don't think we would need the additional pages if we go with the existing structure. > > - > - Alexa, my list covers pages for Provinces and Regions (States & > Cities), but do we have a process for defining the Service Areas listed on > the Region (City) pages? For example, Northshore and Deerfield lists from this > Chicago page . I > believe the intention is to have U7 take care of this local content and > they can follow our process but please let me know. This can be found > on the existing websites as part of the content review. > > > - > - You listed Surrey as its own office separate from HCA Vancouver, but > did not indicate any assigned postal codes. Is this just a 2nd physical > office for HCA Vancouver? (no need for assigned postals if so) I > believe the answer is yes to this. > > - Will we have a need to list Canadian HCA Franchise locations, > similar to how we do on the Franchise page > of the US site? Or should I exclude > this Franchise page from TheKey.CA entirely? Yes - Tim, are there > still franchise Canada locations? We can check with Kathryn Allen on this > as well. > > - I have added NAP info for Mavencare to our "*Local Office NAP Data*" > tab of the sheet (70 Richmond St E #100, Toronto, ON M5C 1N8, Canada). We > pulled this from the public GMB profile. May you please confirm this is > correct? We plan to publish this at an /ontario/mavencare page similar to > how we do with /california/millenia on the US site. F

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