Re: Quarterly Report

Hi John,

This outlines the technicalities of tracking but my question is more basic
- what is a call ad in Google?

How does it function? How is it different from a call extension? Why do you
think it would preform better than a call extension? What's the strategy
behind them? Etc

Sincerely,

On Wed, May 3, 2023 at 12:11 PM John McColman <john@infrontmarketing.ca>
wrote:

> One last follow-up on the data. It is *Google's data going to CallRail*,
> not Google receiving CallRail data.
>
>
>
> I’m not sure if I was clear on this.
>
>
>
>
> *John McColman*
>
> In Front Marketing
>
>
>
> 403.861.9727
>
> *john@infrontmarketing.ca  <john@infrontmarketing.ca>*
>
>
>
>
>
> *From: *John McColman <john@infrontmarketing.ca>
> *Date: *Wednesday, May 3, 2023 at 1:03 PM
> *To: *Alexa Graziani <agraziani@thekey.com>
> *Cc: *Timothy Thomas <tt@thekey.com>, Megan Heinen <mheinen@thekey.com>
> *Subject: *Re: Quarterly Report
>
> Hi Alexa,
>
>
>
> I thought the information provided previously was sufficient. I apologize
> for the misunderstanding.
>
>
>
> *This is from Google:*
>
>
>
> CallRail is not capable of tracking the calls from call-only ads from
> Google. Although it’s not what we’re optimizing for, there is a lot of
> value in this.  To track those in CallRail, we need to implement the steps
> described in this article
> https://support.callrail.com/hc/en-us/articles/5712058826765.
>
>
>
>
>
> *In CallRail, here is what we have (from them). *
>
>
>
> https://www.callrail.com/integrations/google-ads
>
>
>
>    - The integration was done a when we first started. However, we didn’t
>    link the call only ads.
>    -
>    https://support.callrail.com/hc/en-us/articles/5712058826765-Google-Ads-Call-Details-Forwarding-integration
>
>
>
> CallRail's *Google Ads Call Details Forwarding (CDF)* integration allows
> you to *track keywords associated with your customer's mobile searches
> and view calls as conversions in Google Ads*. This gives you insight into
> the keywords associated with calls to your call-only ads, as well as your
> campaigns that have call extensions.
>
>
>
> *How conversions are posted:*
>
>
>
> CallRail does not post conversions to Google Ads for CDF calls. Google
> will track conversions for these calls according to the "Call Conversion
> Settings" that you set in your Google Ads account. Calls to your website
> pools will continue to post through the "normal" Google Ads integration.
>
>
>
> You can adjust your Google Ads conversion reports to include the CallRail
> conversion actions (Phone Call, First-time Phone Call, or Repeat Phone
> Call) and the Google Ads call conversion actions to get the full picture of
> all call conversions in Google Ads. However, the conversion settings
> applied to your call conversion actions in Google Ads can impact the count
> of conversions when compared to tracked CallRail calls.
>
>
>
> *Why is there a different tracking number that isn’t from CallRail in my
> ad?*
>
>
>
> Since this integration uses Google's Call Reporting, your ads will be
> served with a Google Forwarding Number that connects to your CallRail
> tracking numbers and then routes according to their setup in CallRail.
>
>
>
> ^^ The main reason why we did this is so that we have eyesight on this ^^
>
>
>
> Happy to jump on a call to discuss if you like.
>
>
> *John McColman*
>
> In Front Marketing
>
>
>
> 403.861.9727
>
> *john@infrontmarketing.ca  <john@infrontmarketing.ca>*
>
>
>
>
>
> *From: *Alexa Graziani <agraziani@thekey.com>
> *Date: *Wednesday, May 3, 2023 at 12:21 PM
> *To: *John McColman <john@infrontmarketing.ca>
> *Cc: *Timothy Thomas <tt@thekey.com>, Megan Heinen <mheinen@thekey.com>
> *Subject: *Re: Quarterly Report
>
> Hi John,
>
>
>
> I'm confused by this response. I asked for no action t be taken on the
> calls portion until we learned more:
>
>
>
> The only one I have questions on is the call only ads.
>
>
>
> "CallRail is not capable of tracking the calls from call-only ads from
> Google. Although it’s not what we’re optimizing for, there is a lot of
> value in this. "
>
>
>
> Can you please explain in more detail/send Google documentation on what
> you mean by these ads? How are they different from regular search ads? And
> how are they different from call extensions? Until we understand more and
> have attribution working for our existing ads, I don't think we will want
> to make any changes.
>
>
>
> On Wed, May 3, 2023 at 11:19 AM John McColman <john@infrontmarketing.ca>
> wrote:
>
> Hi Alexa,
>
>
>
> I assigned the task to Ash to link everything for all markets. All “call
> only” ads are appearing.
>
>
>
> This was done through CallRail (and Google Ads).
>
>
> *John McColman*
>
> In Front Marketing
>
>
>
> 403.861.9727
>
> *john@infrontmarketing.ca  <john@infrontmarketing.ca>*
>
>
>
>
>
> *From: *Alexa Graziani <agraziani@thekey.com>
> *Date: *Wednesday, May 3, 2023 at 11:44 AM
> *To: *John McColman <john@infrontmarketing.ca>
> *Cc: *Timothy Thomas <tt@thekey.com>, Megan Heinen <mheinen@thekey.com>
> *Subject: *Re: Quarterly Report
>
> Hi John,
>
>
>
> Any updates here?
>
>
>
> Thanks,
>
>
>
> On Wed, Apr 26, 2023 at 11:45 AM Alexa Graziani <agraziani@thekey.com>
> wrote:
>
> Hi John,
>
>
>
> Thank you for the updates. Those all sound good.
>
>
>
> The only one I have questions on is the call only ads.
>
>
>
> "CallRail is not capable of tracking the calls from call-only ads from
> Google. Although it’s not what we’re optimizing for, there is a lot of
> value in this. "
>
>
>
> Can you please explain in more detail/send Google documentation on what
> you mean by these ads? How are they different from regular search ads? And
> how are they different from call extensions? Until we understand more and
> have attribution working for our existing ads, I don't think we will want
> to make any changes.
>
>
>
> Sincerely,
>
>
>
> On Wed, Apr 26, 2023 at 11:38 AM John McColman <john@infrontmarketing.ca>
> wrote:
>
> Will make the changes! Thanks Alexa.
>
>
>
> Calgary’s subsidized campaign is doing really well. Starting February 5th,
> we have seen 3306 impressions, 468 clicks, 14.16% ctr, about 10
> conversions. (These stats are from last week).
>
>
>
> All display budgets are shifted to search. We’ve cut ALL display budgets
> in half essentially.
>
>
>
> Vancouver campaigns are one of the most optimized campaigns. Ash is going
> to update all markets. This means more optimization and less testing. Yes,
> we’ve been testing different things in different markets for 7-8 months.
> This doesn’t mean we’re not going to continue testing, but it is less of a
> focus as we know that certain markets with success are close to the right
> setup.
>
>
>
> The key branding is receiving conversions, so I think the timing of
> including this language was very useful.
>
>
>
> CallRail is not capable of tracking the calls from call-only ads from
> Google. Although it’s not what we’re optimizing for, there is a lot of
> value in this.  To track those in CallRail, we need to implement the steps
> described in this article
> https://support.callrail.com/hc/en-us/articles/5712058826765.
>
>
>
> Is this something that your team would like to handle for all markets
> across Canada? Or our team?
>
>
>
>
> * John McColman*
>
> In Front Marketing
>
>
>
> 403.861.9727
>
> *john@infrontmarketing.ca  <john@infrontmarketing.ca>*
>
>
>
>
>
> *From: *Alexa Graziani <agraziani@thekey.com>
> *Date: *Monday, April 24, 2023 at 12:56 PM
> *To: *John McColman <john@infrontmarketing.ca>
> *Subject: *Re: Quarterly Report
>
> Also heads up the Executive slide needs to have the spelling updated.
>
>
>
> On Mon, Apr 24, 2023 at 11:56 AM Alexa Graziani <agraziani@thekey.com>
> wrote:
>
> Thanks, John! Looks like search campaign conversions have stayed stable or
> increased for all markets in Q1 vs Q4. That's great!
>
>
>
> We did see a lot of lead volume in September and Q4 of last year compared
> to Q1 of this year though. Any thoughts on other things that changed in
> campaigns that could have caused this? Keyword mix, time of day we got
> conversions, etc?
>
>
>
> Sincerely,
>
>
>
> On Fri, Apr 21, 2023 at 4:35 PM Alexa Graziani <agraziani@thekey.com>
> wrote:
>
> Hi John,
>
>
>
> Received. Thank you for the clarification on the numbers. I'll review it
> next week.
>
>
>
> Sincerely,
>
>
>
> On Thu, Apr 20, 2023 at 8:48 AM John McColman <john@infrontmarketing.ca>
> wrote:
>
> Hi All,
>
>
>
> Please see the link to the report.
>
>
>
>
> https://www.canva.com/design/DAFgZR23FyM/C3Iic-lyJmAVnThgT120lA/edit?utm_content=DAFgZR23FyM&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
>
>
> In the executive summary in the beginning, there may be questions about
> CallRail & Google Ads.
>
>
>
>    - First row is the Conversion number in Google ads (this will align up
>    with the Google ads summary number).
>    - Second row is the phone calls in Call Rail with CPC as the source
>    (total). This aligns with the CallRail slides.
>    - Third row is the Web leads in Call Rail with cpc as the source
>    (total). This aligns with the CallRail slides.
>
>
>
>
>
>
>
> Please let me know if there are any questions regarding the report. We’ve
> followed the similar report to the monthly.
>
>
>
> Thank you,
>
>
> *John McColman*
>
> In Front Marketing
>
>
>
> 403.861.9727
>
> *john@infrontmarketing.ca  <john@infrontmarketing.ca>*
>
>
>
>
>
>
> --
>
> *Alexa Graziani *
>
> Senior Marketing Manager - Consumer Growth
>
> *Please note my email has changed: *
>
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>
> (650) 416-1538 Ext. 181538
>
> *TheKey.com <https://www.thekey.com/>*
>
> *Error! Filename not specified.* <https://homecareassistance.com/>
>
>
>
>
> --
>
> *Alexa Graziani *
>
> Senior Marketing Manager - Consumer Growth
>
> *Please note my email has changed: *
>
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>
> (650) 416-1538 Ext. 181538
>
> *TheKey.com <https://www.thekey.com/>*
>
> *Error! Filename not specified.* <https://homecareassistance.com/>
>
>
>
>
> --
>
> *Alexa Graziani *
>
> Senior Marketing Manager - Consumer Growth
>
> *Please note my email has changed: *
>
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>
> (650) 416-1538 Ext. 181538
>
> *TheKey.com <https://www.thekey.com/>*
>
> *Error! Filename not specified.* <https://homecareassistance.com/>
>
>
>
>
>
>
> --
>
> *Alexa Graziani *
>
> Senior Marketing Manager - Consumer Growth
>
> *Please note my email has changed: *
>
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>
> (650) 416-1538 Ext. 181538
>
> *TheKey.com <https://www.thekey.com/>*
>
> *Error! Filename not specified.* <https://homecareassistance.com/>
>
>
>
>
> --
>
> *Alexa Graziani *
>
> Senior Marketing Manager - Consumer Growth
>
> *Please note my email has changed: *
>
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>
> (650) 416-1538 Ext. 181538
>
> *TheKey.com <https://www.thekey.com/>*
>
> *Error! Filename not specified.* <https://homecareassistance.com/>
>
>
>
>
>
>
> --
>
> *Alexa Graziani *
>
> Senior Marketing Manager - Consumer Growth
>
> *Please note my email has changed: *
>
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>
> (650) 416-1538 Ext. 181538
>
> *TheKey.com <https://www.thekey.com/>*
>
> [image: Image removed by sender. TheKey] <https://homecareassistance.com/>
>
>
>


-- 
Alexa Graziani
Senior Marketing Manager - Consumer Growth
* Please note my email has changed: *
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>