--000000000000d8d3ed0616ca62df Content-Type: text/plain; charset="UTF-8" Shauna, Tim might be interested in turbo charging the Canada local pages plan - beyond Calgary. Please factor that in as an option. His team would also help with the heavy lift on things like backlinks etc. Once you have your strawman shared doc let's enjoin him/his team in what's all involved. Sardar, In terms of DM, let's think about a 2 or 3-series not just a one-off, if we have good quality targets for Vancouver. There might be funds we could redirect from Paid Search to this if we think it will move the dial more than Paid Search which is running about $6,000 per start nationwide. Tim, We need to consolidate your paid search. We have 2 agencies in CA. Your COS is 2X the US rate. I'd like to get rid of both your agencies and put it all in-house. Your main agency is on 15% of revenue so I'm sure your account is low on their list. If/as we spend less they'll be really disinterested/have their weakest people on it. We can babysit them, but for the time it takes to do that, we may as well just do it ourselves. We have Reyna on board to make sure your account is set up properly and that Alexa learns/has the skills to manage it going forward. The Montreal agency is linked to HCA not coming to TheKey? So is that stuck because we're not leaving the HCA brand there anytime soon? Let's chat about that and all of the ^ shortly. Ray --000000000000d8d3ed0616ca62df Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Shauna, Tim might be interested in turbo charging the = Canada local pages plan - beyond Calgary. Please factor that in a= s an option. His team would also help with the heavy lift on thin= gs like backlinks etc. Once you have your strawman shared doc let= 's enjoin him/his team in what's all involved. = Sardar, In terms of DM, let's think about a 2 or 3-serie= s not just a one-off, if we have good quality targets for Vancouver. There might be funds we could redirect from Paid Search = to this if we think it will move the dial more than Paid Search which is ru= nning about $6,000 per start nationwide. Tim, We need to consolidate your paid search. We have 2 agencies= in CA. Your COS is 2X the US rate. I'd like to get= rid of both your agencies and put it all in-house. Your main age= ncy is on 15% of revenue so I'm sure your account is low on their list.= If/as we spend less they'll be really disinterested/have the= ir weakest people on it. We can babysit them, but for the time it= takes to do that, we may as well just do it ourselves. We have R= eyna on board to make sure your account is set up properly and that Alexa l= earns/has the skills to manage it going forward. The Montreal age= ncy is linked to HCA not coming to TheKey? So is that stuck becau= se we're not leaving the HCA brand there anytime soon? Let= 9;s chat about that and all of the ^ shortly. Ray --000000000000d8d3ed0616ca62df--