--Apple-Mail=_2FE00492-606D-4272-BA1D-F0E3AE756FF5 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Hi Amanda, Just passing on some info on U.S. inititatives around referral = marketing. I think the section on =E2=80=9CSigns that your client = would benefit from home care=E2=80=9D might make a good radio spot. Tim Thomas Home Care Assistance (Montr=C3=A9al) Tel: 514.907.5065 tthomas@homecareassistance.com | = Homecareassistancemontreal.ca = > Begin forwarded message: >=20 > From: HCA News and Updates > Subject: Referral Marketing Weekly Communication > Date: August 17, 2020 at 3:46:06 PM EDT > To: undisclosed-recipients:; >=20 > Hello HCAF Sales Nation! >=20 > We hope you are enjoying this weekly sales communication. >=20 > ALCA Conference Strategy - the Annual ALCA Conference kicked-off this = past Friday with a keynote address by CEO Lily Sarafan and two of our = valued GCM partners and ALCA members. The video is now posted on our HCA = YouTube Channel = . If = you still have not reached out to your local GCMs in the attached = pre-mailing list, you still have time! Please use the attached email = template which has been updated to reflect the conference is already = underway. > Step 1: Use the Pre-Mailing List to find your local ALCA members. Make = sure you're connected on LinkedIn. > Step 2: Send an email to these members (template attached) > Step 3: Have a meeting with your team to identify clients who could = benefit from an ALCP=E2=80=99s services. Be ready to bring a referral to = the meeting with the ALCP. > Step 4: Book and complete your meeting with the ALCP. Takeaways from = your meeting:=20 > Give a referral. > Ask if they have any clients they can refer to you today. > Option 1=20 > Book a time for them to come into your office to meet your team and = review the GCM pitch deck, =E2=80=9C = Pa= rtnering to Provide the Highest Caliber of Care to Clients=E2=80=9D = . = Use the deck to kick-off the meeting and from there make the meeting an = open forum for HCA/GCM questions, a discussion around clients who could = benefit from one another=E2=80=99s services, and an opportunity to = educate our staff on signs to watch for where a GCM would be helpful and = vice-versa. =20 > Option 2 - (IF you=E2=80=99re already past Step 4 in your = relationship) > Ask for the ALCP=E2=80=99s hourly rate if we were to hire them to come = in for a client case review where the team could discuss difficult case = scenarios.=20 > The Virtual Mind Fit Series is back! The first four sessions of our = Mind Fit Series can be viewed on our Youtube Playlist = and on our website . = Feedback from the field was that this was a valuable program, especially = with cognitive decline on the rise for residents in senior living = communities. The next Mind Fit session will be posted Thursday, August = 6th, and then 8/20, 9/3, and 9/17 for now. We have updated the marketing = flyer for this program and you can find it attached. If any o