--000000000000a5ff4c0611eb1566 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Great! Yes, I will let you know so that you can handle telling them. For now, no timing. Hopefully, we can invest in the .ca website in the first half of this year and then get everyone else over as soon as possible after that. On Wed, Feb 21, 2024 at 12:10=E2=80=AFPM Timothy Thomas wro= te: > Hi Alexa, > > You have my blessing. Infront seems to have their act together and I like > Ash quite a bit. > > Please let me inform Mark and Louise when you're ready to make the change= . > > On Wed, Feb 21, 2024 at 1:26=E2=80=AFPM Alexa Graziani > wrote: > >> Hi Tim, >> >> While we're on a pause for the transition of Canadian microsites to >> TheKey.ca, I want to take the time to check in on agencies. >> >> Now that we are no longer running French ads, *I recommend that we end >> our relationship with 20Eight Digital and have InFront manage all of the >> advertising once we transition Montreal to TheKey.ca.* >> >> My reasoning for this is: >> >> - *Primary =3D Montreal's performance is good but not outperforming >> InFront's markets. I think the market would perform just as well with >> InFront.* >> - There are months when the market does well and has 2 SOC and >> months when it doesn't and has 0. >> - Looking from August 23-January 24 (6 months), Montreal has 24 >> opportunities which is slightly below the average of 28 across the= other 6 >> markets InFront manages. >> - They do have 8 SOC which is better than the 6 average across >> the other markets, but* that seems to be a function of >> down-funnel conversion *and not top-of-funnel quality because >> Montreal's 9 clients converted in that timeframe is right aroun= d the 8 >> clients converted on average by the other markets (they just ha= ven't >> started care yet or never started care for the other markets) a= nd Montreal >> only has 9 assessments completed vs 12 on average for the other= markets. >> - *Secondary =3D InFront's pricing is more competitive.* >> - We will no longer need any of 20Eight's extra capabilities (like >> social posting, looking at organic traffic, etc). If we kept our c= urrent >> pricing, that would mean the $1,680 CAD we're charged each month i= s a 28% >> fee on the media if we spend $6k CAD a month. >> - Given we're generally spending only around $5k, that's a 33% >> media fee >> - InFront's fee is 15% of media >> - Even if we negotiated a new contract, 15% of $5k CAD is only >> $750 CAD. It doesn't seem worth 20Eight's effort to keep us as a c= lient at >> that price point. >> - *Tertiary =3D Reporting/data will be better.* >> - *Having all the campaigns in one Google Ads account will allow >> us to aggregate the data* and test more strategies to improve >> performance for all markets. This is one of our biggest limitation= s to >> driving growth currently. >> - *InFront has better data capabilities.* They can provide me with >> better monthly reporting an