--0000000000008ef20605e1ac424a Content-Type: multipart/alternative; boundary="0000000000008ef20505e1ac4249" --0000000000008ef20505e1ac4249 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I love this initiative! Verbiage is so important, we never know how specificity is important to consumers. Can't wait to see where this leads us. Thanks and have a great weekend John! Jenn On Fri, Jun 17, 2022 at 5:10 PM John McColman wrote: > Hi Everyone! > > > > I had a great conversation with Chuck yesterday about the keywords we=E2= =80=99re > using and additional targeting on his Google Ads campaign. He brought up > some valuable information (which I discussed with my team), including cal= ls > he was receiving based on language in our ads. > > > > This language was specific around facilities or government health care > (think AHS in Alberta). This also lead us to talk about other markets and > how you may be receiving calls that we can cut back on. This allows us to > spend the marketing dollars better and get better lead generation for you= r > businesses. > > > > Three key points we talked about. We want each market's feedback. > > > > 1. *Facilities, Group homes, etc.* Do you have the names of these in > your regions? If so, please supply so we can add them as negative keyw= ords. > > > > 1. *Government Language / Government health care.* This will ensure > we=E2=80=99re not showing in searches for =E2=80=9CAlberta health serv= ices (ahs)=E2=80=9D, but for > your specific markets. > > > > 1. =E2=80=9CFree=E2=80=9D language (could be part of the government la= nguage). Free > homecare as an example. > > > > We feel we may be missing some critical language that could boost the > performance of our ads. The technical IFM team can see unique phrases > coming from each of your markets, and as mentioned above, we want to ensu= re > their accuracy. > > > > Also, I would still like time with each market to review the dashboards w= e > created, walk through CallRail and provide some training and insights. > > > > I am away next week (Toronto), but am returning on the 27th. I will be > available through email, but responses will be delayed. I appreciate your > patience! > > > > If there is anything else we can support, please, reach out. > > > > Thank you! > > > > *John McColman* > > In Front Marketing > > Results Driven Performance Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB > > > > [image: > https://images2.imgbox.com/4f/28/0CulP3sT_o.png] > [image: > https://images2.imgbox.com/86/7d/UEdGNfFZ_o.png] > > > > > --0000000000008ef20505e1ac4249 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I love this initiative! Verbiage is so important, w= e never know how specificity is important to consumers. Can't wait to s= ee where this leads us.=C2=A0 Thanks and have a great we= ekend John! Jenn On Fri, Jun 17, 2022 at 5:10 PM