Senior Living Communities (SLC) - On-Site Lease Program (Action Required by 06/22)

From
Matt Vijayan <mvijayan@homecareassistance.com>
To
Jason Bradley <jason.bradley@homecareassistance.com>, Cindy Skulsky <cindy.skulsky@homecareassistance.com>, Nicole St Eve <nicole.steve@homecareassistance.com>, Roger Caron <roger.caron@homecareassistance.com>
CC
Timothy Thomas <tt@homecareassistance.com>, Carolina Orosa <corosa@homecareassistance.com>, Lindsey Fancy <lfancy@homecareassistance.com>, Joey Taylor <joey.taylor@homecareassistance.com>, Chuck Terlesky <cterlesky@homecareassistance.com>, Ashley Mirone <amirone@homecareassistance.com>, Jackie Summers <jsummers@thekey.com>, Matt Neal <mneal@thekey.com>
Date
Mon, 20 Jun 2022 09
Folder
INBOX
--000000000000ec433c05e1e0c909 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Good morning Team, The head office is putting together a new updated partnership pitch deck which includes an On-Site Lease Program for your communities. Can you please work with your General Managers in identifying the top 5 senior living communities that could potentially benefit from or are interested in the below program? Please send the list directly to me by Wednesday, end of day, the 22nd of June, at the latest. *The objective of this program is to secure key referral SLC and quickly scale by leasing out office space within the building. I will connect with you individually to provide more clarity to this program. * *Criteria for leases:* =E2=80=A2Account scalability of +$1M per year in TheKey revenue =E2=80=A2At least 100 units (prefer closer to 200) =E2=80=A2Higher-end facility =E2=80=A2Scalability of current relationship (Do not want facilities where = we are already maxed out on referrals) =E2=80=A2Any market that we are currently providing home care =E2=80=A2Independent Living most viable candidate *Lease Terms: Can customize but starting template:* =E2=80=A2Annual Rent - $15k-25k/year, ~$1-2k/month for ~500 s.f. space =E2=80=A2Term =E2=80=93 Annual, can be terminated early if service standard= s not met =E2=80=A2Marketing =E2=80=93 TheKey materials on display, and no competitor= marketing materials on display =E2=80=A2=E2=80=9COn-site=E2=80=9D Presence and Service Protocols =E2=80=93= Lease will include any custom protocols or service standards that community wants us to agree to =E2=80=A2Resident Activities =E2=80=93 Define the resident activities and f= requency that the community would like TheKey to commit to (e.g., MindFit, GCM talks, and/or any custom activity requests from the community) =E2=80=A2Home Care Referrals =E2=80=93 First referral goes to =E2=80=9Con-s= ite=E2=80=9D agency, but residents can still use outside caregiver or agency when they request it =E2=80=A2Upside - Opportunity to easily expand to other communities under s= ame ownership when ready Canada Sales Managers, please list all of your senior living community targets that meet the criteria below to pitch an on-site lease program: - Scale: $1M+ revenue potential (10+ active census), 100+ units typically with meaningful Independent Living - Quality: Higher-end community - Scalability: Not already maxed out on referrals We will then work with you and your HCLs on next steps before any pitch is made. No need to fill out the last column at this time. Canada Cindy Jason Facility Name Approx Units Notes on Community / Why a Good Candidate Lease/Pitch Status Facility Name Approx Units Notes on Community / Why a Good Candidate Lease/Pitch Status 1 2 3 4 5 Nicole Roger Facility Name Approx Units Notes on Community / Why a Good Candidate Lease/Pitch Status Facility Name Approx Units Notes on Community / Why a Good Candidate Lease/Pitch Status 1 2 3 4 5 

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