--0000000000003f977d061e1390f1 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable question: when you say "budget renewal," what exactly do you mean by that? On Tue, Jul 23, 2024 at 10:49=E2=80=AFAM Timothy Thomas wro= te: > See below > > ---------- Forwarded message --------- > From: Timothy Thomas > Date: Wed, Jul 17, 2024 at 2:49=E2=80=AFPM > Subject: Fwd: SOC trend for top 8 decliners & Vancouver churn > To: Chad Everitt > > > Hi Chad, > > I have put this together in response to Chris=E2=80=99s email. Let me kno= w if you > want me to send it to him directly. > > Starts of Care with VCH: > Traditionally, we average approximately 2-4 starts of care per week with > VCH, but the last eight months have been different, with some weeks seein= g > as many as 7 starts of care. The increase in VCH starts of care can be > attributed to several factors: > > =E2=80=A2 Hospital Overcrowding: Clients were sent home for convalescent = care > rather than staying in the hospital. These cases are often shorter-term, = as > clients are moved to =E2=80=9C4 points of care=E2=80=9D (one-hour visits)= once they are > deemed stronger, leading to deactivations. > =E2=80=A2 Lack of LTC Beds: With no long-term care (LTC) beds available, = clients > were sent home to wait for LTC placement. > =E2=80=A2 Increased Retention: We saw an increase in retention for 24/7 c= are > clients due to the lack of LTC beds and LTC facilities not admitting > certain clients, who then returned to the waiting list. For example, we h= ad > one client for over a year. > > New Budgeting and LTC Facility Opening: VCH=E2=80=99s new budget renewal = and the > opening of a new LTC facility led to a push to place all 24/7 clients > awaiting LTC beds. This began in late April and continued through May and > June, with as many as 7-8 deactivations per week. Not all of these client= s > went to LTC; some were sent back to the hospital due to emergencies and d= id > not return to us, either because they passed away or went directly to LTC= . > Others improved and required less or no care. > > We have now returned to the norm of 2-4 VCH starts per week. Last Friday > we received 3 24/7 referrals. Unfortunately two were hospitalized and one > was discharged as the home was unsafe for caregivers. That said I'm > confident we will rebuild revenue as it seems their capacity has tightene= d > once again. > > Action Plan > > SEO: Localized SEO Plan which will generate 15 unique articles / month > across Canada (3/month in Vancouver). > > Direct Mail: Distribute direct mail showcasing brain teaser > exercises, Track sign-ups and engagement through thekey.ca/quiz and > convert sign-ups into clients through targeted remarketing. > > BD Market Manager: Target the major Senior Residence chains and hospital > C-Suites to secure partnerships. Background in sales leadership in an > effort to support the Hybrid CSM program to refine their sales approach a= nd > strategies. > > Expan