--0000000000006b84fe0613011b1f Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello All, I look forward to seeing all of you at 10:45 PST / 1:45 EST today to discuss Canada's 2024 PPC performance. Here are the preliminary February results to build off of the January results sent previously. Talk soon! February 2024 Results Below are the results for TheKey Canada Google Search advertising. The full results can be found here . Canada Google search advertising for TheKey produced the following results, based on data through Monday, March 4th: - $46,611 CAD spent - Under the estimated budget of $48k CAD. - 4% lower spending than last month=E2=80=99s $48,667 CAD. - 7 SOC - 1 (13%) fewer than this time last month. - $6,659 CAD per SOC, 9% higher than this time last month. - Currently at 2.8 : 1 LTV : CAC, need 3 more SOC to get over the 4:1 LTV : CAC goal on projected ad spend. - After reviewing the open records, there is 1 more SOC scheduled to start in the next couple of days. - 8 Clients Converted - 2 (20%) fewer than this time last month. - 62% assessment to client conversion, lower than last month=E2=80=99s = 71% and our 70% =E2=80=9823 average. - 13 Assessments Completed - 1 (7%) fewer than this time last month. - 25% opportunity to assessment conversion, lower than last month=E2=80= =99s 36% and our 41% average. - 52 Opportunities - 16 (44%) more than this time last month and a record high for the Canadian market! - 33% lead to opportunity conversion rate, lower than last month=E2=80= =99s 37% but still above our 2023 average of 30%. - $896 CAD cost per opportunity, which is lower than last month=E2=80= =99s $1,352 and the 2023 average of $1,308 CAD. - This is a record low cost per opportunity for the Canadian market! - 157 Leads - 60 (62%) more leads than this time last month. - $297 CAD cost per lead, which is (41%) lower than last month=E2=80=99= s $502 and lower than our 2023 average of $393. Callouts - February=E2=80=99s increase in leads and opportunities is likely attribu= ted to three main things: - Increase in seasonal demand - While we expected an increase in seasonal demand to start in January, lead and opportunity volume was the same as in December. = The February increase indicates that there may be a delay in when the = Q1 seasonality starts for the Canadian market as compared to the US. - The first full week of February saw 51 leads, double the weekly average in January. We=E2=80=99ve stabilized around 30 leads in th= e weeks since then, about 25% higher than January=E2=80=99s weekly average for l= eads. - January=E2=80=99s expansion of targeting - While the geographical targeting expansion happened in mid-January, it may have taken a few weeks for the campaigns to learn from the changes and start serving ads in the areas most likely to gene= rate leads. - February=E2=80=99s keyword changes - These were also made mid-month and should have pushed our spend to keywords more likely to drive lead