--0000000000006e9c4e0625b461b5 Content-Type: multipart/alternative; boundary="0000000000006e9c4c0625b461b3" --0000000000006e9c4c0625b461b3 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hey Emma, We have a significant opportunity in Montreal for a mailing campaign. The government is offering a subsidy for home care services where they pay the caregivers directly for services. We are hoping to take advantage of this program where clients would pay us to manage these cases (find the caregiver, nursing visit, offer replacements, etc). We also wanted to include our new fall detection system that we piloting in Montreal TheKey LifeGuard. I have attached some information on the 2 programs below. Could we set up a meeting to discuss this. Thank you, -------------------------------------------- Here=E2=80=99s a revised direct mail piece that incorporates the offer of t= he Lifeguard program, enhancing the appeal to potential clients: *Headline* =E2=80=9CMaximize Your Home Care Benefits While Minimizing Costs =E2=80=93 = Now with Free Lifeguard Safety Monitoring!=E2=80=9D Subheadline =E2=80=9CReceive personalized care from our professional caregivers and ben= efit from cutting-edge in-home safety technology =E2=80=93 all at an affordable = rate.=E2=80=9D Introduction If you or a loved one currently rely on CLSC home care services, it=E2=80= =99s time to consider a better alternative. The Service Employment Paycheque (SEP) program lets you hire trusted caregivers, offers government subsidies, and now comes with free access to the Lifeguard program for new clients! Main Offer Why Switch to the Service Employment Paycheque Program? =E2=80=A2 Choose Your Caregiver: Hire from our team of professional, traine= d caregivers. =E2=80=A2 Subsidized Care: Receive $19.48/hour in government subsidies, red= ucing costs significantly. =E2=80=A2 Affordable Out-of-Pocket: Pay only $15/hour after the subsidy. =E2=80=A2 Additional Tax Savings: Quebec seniors can get up to 35% back thr= ough the home care tax credit, making the effective cost as low as $9.75/hour. New Feature: Free Lifeguard Program As a special bonus, all new clients who sign up for the SEP program will receive free access to the Lifeguard safety system: =E2=80=A2 24/7 Monitoring: Motion detectors that ensure safety, without compromising privacy. =E2=80=A2 Weekly Check-Ins: Registered nurses provide regular wellness revi= ews and safety updates. =E2=80=A2 Emergency Alerts: Automatic notifications to trusted contacts and emergency services if needed. Example Calculation For 20 hours of care per week: =E2=80=A2 Total Cost Before Subsidy: $34.48/hour =E2=80=A2 Government Subsidy: -$19.48/hour =E2=80=A2 Your Cost After Subsidy: $15/hour =E2=80=A2 Potential Tax Credit: 35% refund, reducing the effective cost to $9.75/hour Why Clients Love the Lifeguard Program =E2=80=A2 Safety: Provides a secure living environment with rapid emergency response. =E2=80=A2 Peace of Mind: Fami