Re: Canada Paid Ads Budget Increase for March and April

From
John McColman <john@infrontmarketing.ca>
To
Alexa Graziani <agraziani@thekey.com>, Megan Heinen <mheinen@thekey.com>, Timothy Thomas <tt@thekey.com>
Date
2023-02-20 17:12:49
Folder
INBOX
--_000_YT4PR01MB96712C0CB602B2942CAA3FB2D7A49YT4PR01MB9671CANP_ Content-Type: text/plain; charset="windows-1256" Content-Transfer-Encoding: quoted-printable Hi All, Sorry for the delayed responses. Today is a holiday in AB (Family Day) so I= =92m not in the office. Changes to Google Naming, yes. We will start on this tomorrow, I=92ll have = Ash make it a priority. I=92ll double-check with Mathew on the missed calls. I know he used Google = Ads for calls/tracking, but as mentioned in a previous email about reportin= g, I think we should be moving to CallRail for these. It=92s good to have G= oogle stats, but the time of calls, and missed calls should be through Call= Rail. Tim, Mississauga started at the end of September. I=92m not sure why tracki= ng for Google doesn=92t exist in CallRail until Jan 28th. I=92ll talk with = the team and see if it was around lack of access, or if something wasn=92t = completed. The additional budget will go to the markets you mentioned. We=92re low in = Mississauga and we know it will benefit from more spend. Thank you, John McColman In Front Marketing 403.861.9727 john@infrontmarketing.ca From: Alexa Graziani Date: Monday, February 20, 2023 at 9:46 AM To: Timothy Thomas Cc: John McColman , Megan Heinen Subject: Re: Canada Paid Ads Budget Increase for March and April Thank you for the feedback! =9D =9D =9D =9D =9D =9D =9D =9D =9D = =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D = =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D = =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D = =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D = =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D =9D = =9D =9D External (agraziani@thekey.com ) Report This Email FAQ GoDaddy Advanced Email Security, Powered by INKY Thank you for the feedback! On Mon, Feb 20, 2023 at 6:11 AM Timothy Thomas > wrote: Good morning Alexa, Where did you pull the 15 missed calls from? I just checked via CallRail an= d I see 10, (which still isn't ideal) but I'm told they were called back wi= thin a few hours. Without a doubt we could increase the spend in Mississauga. John, did we ju= st recently turn on that market? I'm only seeing call rail google paid call= s as of the end of January? Given the population size I believe we could de= finitely increase call volume there. Oakville and Waterloo also seem to be = generating a low number of paid calls relative to population size. Therefor= e I would concentrate the additional spend in these markets. Thanks, Tim On Fri, Feb 17, 2023 at 8:11 PM Alexa Graziani